From traditional and flavored dairy milk to organics, creamers, yogurt drinks and more, this report covers it all. This U.S. milk industry research report from Beverage Marketing Corporation looks at past, present and future of the dairy milk market, chronicling its growth and trajectory from its days as a commoditized, unchallenged household staple to a segment that now faces fierce competition from non-dairy challengers seeking to usurp its consumption moments and erode its existing consumer base and the loyalty of the next generation of consumers. This report, of interest to the dairy industry as well as to those who offer similar consumer benefits or vie for similar consumption moments, includes data on dairy fluid milk production, consumption, flavors, milk sales trends by fat content, advertising expenditures, pricing, packaging and distribution and more. To round out its findings, the report also covers other dairy beverages including flavored dairy-based shelf stable beverages, yogurt drinks and creamers. In addition to the standard break-outs of fluid milk, the study also looks at the organic market.
The report presents the data in Excel spreadsheets, which it supplements with a concise executive summary highlighting key developments including the impact of the coronavirus pandemic as well as a detailed discussion of the leading dairy companies.
- 2024 Edition - To be published December 2024.
- Data through 2023, preliminary 2024 figures and projections through 2028.
- Comprehensive Excel data set plus an executive summary detailing trends and comprehensive profiles of leading companies, their brands and their strategies.
- Immediate download; PDF, Word and Excel formats; 3-user access.
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Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.
NOTE:
The 2024 edition of this report has not yet been published. The dates on tables of contents/exhibits and sample data reflect information from last year's edition of this report.
The 2024 edition you receive will have updated analysis, data through 2023, preliminary 2024 figures and projections through 2028 where applicable.
EXECUTIVE SUMMARY
The U.S. Milk Market
The National Fluid Milk Market pg 1
- Overview pg 1
- Special Note on Coronavirus pg 10
- Per Capita Consumption pg 11
- Compound Annual Growth pg 12
- Seasons pg 13
- Milk Production pg 14
The Regional Fluid Milk Markets pg 16
- Consumption pg 16
- Production pg 17
The National Dairy-Based Beverage Market pg 18
COMPANY PROFILES
Leading Dairies
The Top Dairy Companies pg 1
- Overview pg 1
- Nestlé USA pg 2
- Kraft Heinz pg 3
- Schreiber Foods Inc. pg 4
- Dairy Farmers of America pg 5
Leading Fluid Milk Processors pg 7
- Overview pg 7
- Kroger Dairy Division pg 9
- Dairy Farmers of America pg 11
- Borden Dairy Company pg 13
- H.P. Hood pg 14
EXHIBITS
1. THE U.S. MILK MARKET
- 1.1 U.S. Fluid Milk Market Volume, Weight and Growth 1975 – 2027
- 1.2 U.S. Fluid Milk Market Per Capita Consumption 1975 – 2027
- 1.3 U.S. Fluid Milk Market Compound Annual Growth 1980 – 2027
- 1.4 U.S. Fluid Milk Market Quarterly Volume Shares 2002 – 2022
- 1.5 U.S. Milk Market Production Per Cow 1960 – Q3 2023
- 1.6 U.S. Fluid Milk Market Volume and Growth by Quarter 2022 – 2023
- 1.7 U.S. Fluid Milk Market Consumption by Region 2017 – 2027
- 1.8 U.S. Fluid Milk Market Share of Consumption by Region 2017 – 2027
- 1.9 U.S. Fluid Milk Market Change in Consumption by Region 2018 – 2027
- 1.10 U.S. Fluid Milk Market Share of Production by Region 2017 – 2022
2. THE U.S. MILK MARKET BY FAT CONTENT
- 2.11 U.S. Fluid Milk Market Volume by Milk Fat Type 1960 – 2027
- 2.12 U.S. Fluid Milk Market Share of Volume by Milk Fat Type 1960 – 2027
- 2.13 U.S. Fluid Milk Market Change in Volume by Milk Fat Type 1965 – 2027
3. THE U.S. MILK MARKET BY FLAVORS
- 3.14 U.S. White vs. Flavored Milk Market Volume and Share 1996 – 2027
- 3.15 U.S. Flavored Fluid Milk Market Volume by Flavor 2017 – 2027
- 3.16 U.S. Flavored Fluid Milk Market Share of Volume by Flavor 2017 – 2027
- 3.17 U.S. Flavored Fluid Milk Market Change in Volume by Flavor 2018 – 2027
4. LEADING DAIRIES
- 4.18 Leading Dairy Processors Estimated Wholesale Dollar Sales 2017 – 2022
- 4.19 Leading Fluid Milk Companies Estimated Wholesale Dollar Sales 2017 – 2022
- 4.20 Leading Fluid Milk Companies Estimated Share of Sales 2017 – 2022
- 4.21 Leading Fluid Milk Companies Change in Estimated Wholesale Dollar Sales 2018 – 2022
5. THE LEADING MILK BRANDS AND PRIVATE LABEL
- 5.22 U.S. Fluid White Milk Market Branded vs. Private Label Retail Dollars and Units 2017 – 2023
- 5.23 U.S. Fluid White Milk Market Branded vs. Private Label Share of Retail Dollars and Units 2017 – 2023
- 5.24 U.S. Fluid White Milk Market Branded vs. Private Label Change in Retail Dollars and Units 2018 – 2023
- 5.25 U.S. Flavored Milk Market Branded vs. Private Label Retail Dollars and Units 2017 – 2023
- 5.26 U.S. Flavored Milk Market Branded vs. Private Label Share of Retail Dollars and Units 2017 – 2023
- 5.27 U.S. Flavored Milk Market Branded vs. Private Label Change in Retail Dollars and Units 2018 – 2023
6. THE U.S. MILK MARKET BY DISTRIBUTION CHANNEL
- 6.28 U.S. Fluid Milk Market Volume by Distribution Channel 2017 – 2027
- 6.29 U.S. Fluid Milk Market Share of Volume by Distribution Channel 2017 – 2027
- 6.30 U.S. Fluid Milk Market Change in Volume by Distribution Channel 2018 – 2027
7. THE U.S. MILK MARKET BY PACKAGE TYPE AND SIZE
- 7.31 U.S. Fluid Milk Market Volume by Package Type and Size 2017 – 2027
- 7.32 U.S. Fluid Milk Market Share of Volume by Package Type and Size 2017 – 2027
- 7.33 U.S. Fluid Milk Market Change in Volume by Package Type and Size 2018 – 2027
8. U.S. MILK PRICING
- 8.34 U.S. Fluid Milk Market Estimated Wholesale and Retail Sales 1980 – 2027
- 8.35 U.S. White Milk Market Average Price Per Gallon Container by Retail Outlet 2017 – 2023 YTD
- 8.36 U.S. Fluid Milk Market Federal Order Minimum Prices 1980 – 2023 YTD
9. U.S. MILK ADVERTISING EXPENDITURES
- 9.37 U.S. Fluid Milk Market Expenditures by Leading Advertisers 2017 – 2022
- 9.38 U.S. Fluid Milk Market Share of Expenditures by Leading Advertisers 2017 – 2022
- 9.39 U.S. Fluid Milk Market Change in Expenditures by Leading Advertisers 2018 – 2022
- 9.40 U.S. Fluid Milk Market Advertising Expenditures by Media 2017 – 2022
- 9.41 U.S. Fluid Milk Market Share of Advertising Expenditures by Media 2017 – 2022
- 9.42 U.S. Fluid Milk Market Change in Advertising Expenditures by Media 2018 – 2022
10. DEMOGRAPHICS OF THE U.S. MILK CONSUMER
- 10.43 U.S. Milk Consumption by Age Penetration by Usage 2019
- 10.44 U.S. Milk Consumption by Age Share of Volume 2019
- 10.45 U.S. Milk Consumption by Age Ounces Consumed 2019
- 10.46 U.S. Milk Consumption by Gender Penetration and Ounces Consumed 2019
- 10.47 Type of Milk Consumed by Age by Flavor 2019
- 10.48 Type of Milk Consumed by Age by Fat Level 2019
- 10.49 How Milk is Consumed by Usage Type 2019
11. THE U.S. DAIRY-BASED SHELF-STABLE BEVERAGES
- 11.50 U.S. Dairy-Based Shelf-Stable Beverages Estimated Wholesale Dollars 2017 – 2023
- 11.51 U.S. Dairy-Based Shelf-Stable Beverages Share of Wholesale Dollars 2017 – 2023
- 11.52 U.S. Dairy-Based Shelf-Stable Beverages Change in Wholesale Dollars 2018 – 2023
12. THE U.S. YOGURT DRINK MARKET
- 12.53 U.S. Yogurt Drink Market Estimated Volume and Growth 2007 – 2027
- 12.54 U.S. Yogurt Drink Market Estimated Retail Dollars and Growth 2007 – 2027
- 12.55 U.S. Yogurt Drink Market Share of Estimated Volume by Brand 2017– 2023
- 12.56 U.S. Yogurt Drink Market Share of Estimated Volume by Flavor 2017 – 2023
13. THE U.S. NON-DAIRY CREAMER MARKET
- 13.57 U.S. Non-Dairy Creamer Market Estimated Volume and Growth 2007 – 2027
- 13.58 U.S. Non-Dairy Creamer Market Estimated Retail Dollars and Growth 2007 – 2027
- 13.59 U.S. Non-Dairy Creamer Market Share of Estimated Volume by Brand 2017 – 2023
14. THE U.S. ORGANIC MILK MARKET
- 14.60 U.S. Organic Fluid Milk Market Estimated Volume and Growth 2002 – 2027
- 14.61 U.S. Organic Fluid Milk Market Per Capita Consumption 2002 – 2027