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This beverage packaging research report from Beverage Marketing Corporation offers market insights as well as statistical breakouts by packaging material and size (in units) for eleven beverage categories, making it the most comprehensive research report available. It covers beverage-packaging issues, trends and innovations by category and by beverage type. It also includes discussion of leading beverage packaging companies, their history and products. Last but not least, it offers five year forecasts for the future of various beverage categories by pack types.

  • 2024 Edition - Published December 2024.
  • Data through 2023 and market projections through 2028.
  • 400+ pages, with extensive text analysis, graphs, charts and tables.
  • Immediate download, PDF, Word and Excel format report, 3-user access.
Beverage Packaging in the U.S.
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

You won't want to miss BMC's industry report and its insights on the ever-changing beverage packaging marketplace. As consumers' environmental concerns grow and their need for convenience continues, industry ingenuity is at peak levels. Innovation abounds as packaging suppliers strive to develop new packaging formats and solutions to meet consumer demands. You'll find answers to your questions including:

  • What are the latest developments in beverage packaging in the U.S. market?
  • What are the growth prospects through 2028 – by beverage type and package type?
  • Which packaging segments and sizes grew in 2023 in each beverage category, and which did not?
  • How have the various packaging materials divided up the beverage packaging market share pie and what share shifts can be expected in the future? What trends will drive the changes?
  • What are the unit volumes for each of the leading beverage types, including beer, bottled water, carbonated soft drinks, distilled spirits, ready-to-drink tea and coffee, energy drinks, fruit beverages, wine and sports beverages?
  • What are the latest packaging innovations devised by industry leaders including cans, bottles, flexible packaging and plastic?
  • What percentage of unit volume have tea pods claimed?
  • What percentage of shelf-stable fruit drink units are sold in pouches?

This report features

Beverage Packaging in the U.S. offers the most comprehensive beverage packaging research available, providing a comprehensive overview of the U.S. beverage market from a packaging perspective. It features:

  • A review of the evolution of beverage packaging from the simplest bottle structure to the shaped two-piece aluminum cans and stand-up pouch.
  • Investigation of the strategic packaging design and its psychological effect on purchasing decisions.
  • Comprehensive analysis of the types of packaging materials – metal, glass, plastic and paper - and their relative importance in the different beverage segments.
  • A detailed discussion and data on packaging materials and sizes for each industry including: carbonated soft drinks, bottled water, beer, wine, distilled spirits, fruit beverages, sports and energy drinks and ready-to-drink coffee, tea and milk.
  • An in-depth review of the beverage packaging industry suppliers and the leading packaging manufacturers, looking at their offerings, marketing strategy, production facilities and financial position. Companies covered include Amcor, Ball Corporation, Crown Holdings, Alpek Polyester USA, International Paper, Novelis, O-I, Pactiv Evergreen, Plastipak Packaging and Smurfit WestRock.
  • In this comprehensive beverage packaging market report, Beverage Marketing also offers growth projections for the various packaging materials by beverage category and discussion of the trends that will drive the beverage packaging market through 2028.

1. THE U.S. BEVERAGE PACKAGING MARKET

The National Beverage Packaging Market pg 1

  • Overview pg 1
  • Environmental Issues pg 5
  • Special Note on Coronavirus pg 8
  • Historical Development pg 9

The Role of Packaging in Product Marketing pg 16

  • Overview pg 16
  • Form and Function pg 17
  • Value pg 20
  • Consumer Appeal pg 23

The National Beverage Packaging Market by Type pg 28

  • Overview pg 28

Aluminum Cans

  • Overview pg 33
  • By Beverage Type pg 34

Plastic Packaging

  • Overview pg 36
  • By Beverage Type pg 37

Glass Packaging

  • Overview pg 40
  • By Beverage Type pg 40

Paper Packaging

  • Overview pg 43
  • By Beverage Type pg 44

Aseptic Packaging

  • Overview pg 46

Pouch Packaging

  • Overview pg 48

EXHIBITS

  • 1.1 U.S. Beverage Packaging Market Unit Volume by Category 2018 – 2023 pg 50
  • 1.2 U.S. Beverage Packaging Market Share of Unit Volume by Category 2018 – 2023 pg 51
  • 1.3 U.S. Beverage Packaging Market Change in Unit Volume by Category 2019 – 2023 pg 52
  • 1.4 U.S. Beverage Packaging Market PET, Aluminum, Glass and Paper Consumer Recycling Rates 2000 – 2023 pg 53
  • 1.5 U.S. Beverage Packaging Market Unit Volume by Package Type 2018 – 2023 pg 54
  • 1.6 U.S. Beverage Packaging Market Share of Unit Volume by Package Type 2018 – 2023 pg 55
  • 1.7 U.S. Beverage Packaging Market Change in Unit Volume by Package Type 2019 – 2023 pg 56
  • 1.8 Can Packaging Unit Volume by Beverage Type 2018 – 2023 pg 57
  • 1.9 Can Packaging Share of Unit Volume by Beverage Type 2018 – 2023 pg 58
  • 1.10 Can Packaging Change in Unit Volume by Beverage Type 2019 – 2023 pg 59
  • 1.11 Plastic Packaging Unit Volume by Beverage Type 2018 – 2023 pg 60
  • 1.12 Plastic Packaging Share of Unit Volume by Beverage Type 2018 – 2023 pg 61
  • 1.13 Plastic Packaging Change in Unit Volume by Beverage Type 2019 – 2023 pg 62
  • 1.14 Glass Packaging Unit Volume by Beverage Type 2018 – 2023 pg 63
  • 1.15 Glass Packaging Share of Unit Volume by Beverage Type 2018 – 2023 pg 64
  • 1.16 Glass Packaging Change in Unit Volume by Beverage Type 2019 – 2023 pg 65
  • 1.17 Paper Packaging Unit Volume by Beverage Type 2018 – 2023 pg 66
  • 1.18 Paper Packaging Share of Unit Volume by Beverage Type 2018 – 2023 pg 67
  • 1.19 Paper Packaging Change in Unit Volume by Beverage Type 2019 – 2023 pg 68

2. U.S. CARBONATED SOFT DRINK PACKAGING

Carbonated Soft Drink Packaging pg 69

  • Overview & Issues pg 69
  • Package Sizes pg 78
  • Secondary Packaging pg 81

EXHIBITS

  • 2.20 Carbonated Soft Drink Packaging Volume 1975 – 2023 pg 83
  • 2.21 Carbonated Soft Drink Packaging Share of Volume 1975 – 2023 pg 84
  • 2.22 Carbonated Soft Drink Packaging Change in Volume 1985 – 2023 pg 85
  • 2.23 Carbonated Soft Drink Packaging Volume by Size and Type 2018 – 2023 pg 86
  • 2.24 Carbonated Soft Drink Packaging Share of Volume by Size and Type 2018 – 2023 pg 87
  • 2.25 Carbonated Soft Drink Packaging Change in Volume by Size and Type 2019 – 2023 pg 88
  • 2.26 Carbonated Soft Drink Sales in Supermarkets Shares by Secondary Package Type 2018 – 2023 pg 89

3. U.S. BEER PACKAGING

Beer Packaging pg 90

  • Overview & Issues pg 90
  • Container Types pg 94
  • Secondary Packaging pg 101

EXHIBITS

  • 3.27 Beer Packaging Volume by Container Type 1980 – 2023 pg 102
  • 3.28 Beer Packaging Share by Container Type 1980 – 2023 pg 103
  • 3.29 Beer Packaging Growth by Container Type 1981 – 2023 pg 104
  • 3.30 Beer Packaging Estimated Dollar Shares by Secondary Package Type 2023 pg 105

4. U.S. BOTTLED WATER PACKAGING

Bottled Water Packaging pg 106

  • Overview & Issues pg 106
  • Domestic Sparkling Water pg 113
  • Domestic Non-Sparkling Water pg 116

EXHIBITS

  • 4.31 Bottled Water Packaging Unit Volume by Material 2018 – 2023 pg 120
  • 4.32 Bottled Water Packaging Share of Unit Volume by Material 2018 – 2023 pg 121
  • 4.33 Bottled Water Packaging Change in Unit Volume by Material 2019 – 2023 pg 122
  • 4.34 Domestic Sparkling Water Unit Volume by Material and Size 2018 – 2023 pg 123
  • 4.35 Domestic Sparkling Water Share of Unit Volume by Material and Size 2018 – 2023 pg 124
  • 4.36 Domestic Sparkling Water Change in Unit Volume by Material and Size 2019 – 2023 pg 125
  • 4.37 Domestic Non-Sparkling Water Packaging Volume by Material and Size 2018 – 2023 pg 126
  • 4.38 Domestic Non-Sparkling Water Packaging Share of Unit Volume by Material and Size 2018 – 2023 pg 127
  • 4.39 Domestic Non-Sparkling Water Packaging Change in Unit Volume by Material and Size 2019 – 2023 pg 128

5. U.S. WINE AND DISTILLED SPIRITS PACKAGING

Distilled Spirits Packaging pg 129

  • Overview & Issues pg 129
  • Package Sizes pg 132

Wine Packaging pg 135

  • Overview & Issues pg 135
  • Package Sizes pg 143

EXHIBITS

  • 5.40 Distilled Spirits Packaging Unit Volume and Growth 1981 – 2023 pg 145
  • 5.41 Distilled Spirits Packaging Estimated Unit Volume by Size 2018 – 2023 pg 146
  • 5.42 Distilled Spirits Packaging Estimated Share of Unit Volume by Size 2018 – 2023 pg 147
  • 5.43 Distilled Spirits Packaging Estimated Change in Unit Volume by Size 2019 – 2023 pg 148
  • 5.44 Distilled Spirits Packaging Estimated Glass vs. Plastic Volume 2023 pg 149
  • 5.45 Distilled Spirits Packaging Estimated Glass vs. Plastic Share 2023 pg 150
  • 5.46 Wine Packaging Unit Volume and Growth 1979 – 2023 pg 151
  • 5.47 Wine Packaging Estimated Unit Volume by Size 2018 – 2023 pg 152
  • 5.48 Wine Packaging Estimated Share of Unit Volume by Size 2018 – 2023 pg 153
  • 5.49 Wine Packaging Estimated Change in Unit Volume by Size 2019 – 2023 pg 154

6. U.S. FRUIT BEVERAGE PACKAGING

Fruit Beverage Packaging pg 155

  • Overview & Issues pg 155

Frozen Concentrate Fruit Juice Packaging pg 159

  • Overview & Issues pg 159

Chilled, Ready-to-Serve Fruit Juice Packaging pg 161

  • Overview & Issues pg 161
  • Package Sizes pg 162

Shelf-Stable Fruit Juice Packaging pg 165

  • Overview & Issuespg 165
  • Package Sizes pg 165

Shelf-Stable Fruit Drink Packaging pg 168

  • Overview & Issues pg 168
  • Package Sizes pg 169

Chilled, Ready-to-Serve Fruit Drink Packaging pg 171

  • Overview & Issues pg 171

Frozen Concentrate Fruit Drink Packaging pg 172

  • Overview & Issues pg 172

EXHIBITS

  • 6.50 Frozen Concentrate Fruit Juice Unit Volume by Size of Can 1991 – 2023 pg 173
  • 6.51 Frozen Concentrate Fruit Juice Share of Unit Volume by Size of Can 1991 – 2023 pg 174
  • 6.52 Frozen Concentrate Fruit Juice Change in Unit Volume by Size of Can 1992 – 2023 pg 175
  • 6.53 Chilled, Ready-to-Serve Fruit Juice Unit Volume by Container Size 2018 – 2023 pg 176
  • 6.54 Chilled, Ready-to-Serve Fruit Juice Share of Unit Volume by Container Size 2018 – 2023 pg 177
  • 6.55 Chilled, Ready-to-Serve Fruit Juice Change in Unit Volume by Container Size 2019 – 2023 pg 178
  • 6.56 Shelf-Stable Fruit Juice Unit Volume by Container Size 2018 – 2023 pg 179
  • 6.57 Shelf-Stable Fruit Juice Share of Unit Volume by Container Size 2018 – 2023 pg 180
  • 6.58 Shelf-Stable Fruit Juice Change in Unit Volume by Container Size 2019 – 2023 pg 181
  • 6.59 Shelf-Stable Fruit Drinks Unit Volume by Container Size 2018 – 2023 pg 182
  • 6.60 Shelf-Stable Fruit Drinks Share of Unit Volume by Container Size 2018 – 2023 pg 183
  • 6.61 Shelf-Stable Fruit Drinks Change in Unit Volume by Container Size 2019 – 2023 pg 184
  • 6.62 Chilled, Ready-to-Serve Fruit Drinks Unit Volume by Container Type 2018 – 2023 pg 185
  • 6.63 Chilled, Ready-to-Serve Fruit Drinks Share of Unit Volume by Container Type 2018 – 2023 pg 186
  • 6.64 Chilled, Ready-to-Serve Fruit Drinks Change in Unit Volume by Container Type 2019 – 2023 pg 187
  • 6.65 Frozen Concentrate Fruit Drinks Unit Volume by Size of Can 1991 – 2023 pg 188
  • 6.66 Frozen Concentrate Fruit Drinks Share of Unit Volume by Size of Can 1991 – 2023 pg 189
  • 6.67 Frozen Concentrate Fruit Drinks Change in Unit Volume by Size of Can 1992 – 2023 pg 190

7. U.S. READY-TO-DRINK COFFEE PACKAGING

RTD Coffee Packaging pg 191

  • Overview & Issues pg 191

EXHIBITS

  • 7.68 RTD Coffee Packaging Unit Volume by Type 2018 – 2023 pg 200
  • 7.69 RTD Coffee Packaging Share of Unit Volume by Type 2018 – 2023 pg 201
  • 7.70 RTD Coffee Packaging Change in Unit Volume by Type 2019 – 2023 pg 202

8. U.S. TEA PACKAGING

Tea Packaging pg 203

  • Overview & Issues pg 203
  • Ready-to-Drink Tea Packaging pg 205

EXHIBITS

  • 8.71 Tea Packaging Unit Volume by Type 2018 – 2023 pg 209
  • 8.72 Tea Packaging Share of Unit Volume by Type 2018 – 2023 pg 210
  • 8.73 Tea Packaging Change in Unit Volume by Type 2019 – 2023 pg 211
  • 8.74 Ready-to-Drink Tea Packaging Volume by Size and Type 2018 – 2023 pg 212
  • 8.75 Ready-to-Drink Tea Packaging Share of Unit Volume by Size and Type 2018 – 2023 pg 213
  • 8.76 Ready-to-Drink Tea Packaging Change in Unit Volume by Size and Type 2019 – 2023 pg 214

9. U.S. MILK PACKAGING

Milk Packaging pg 215

  • Overview & Issues pg 215

EXHIBITS

  • 9.77 Milk Packaging Unit Volume by Type 2018 – 2023 pg 224
  • 9.78 Milk Packaging Share of Unit Volume by Type 2018 – 2023 pg 225
  • 9.79 Milk Packaging Change in Unit Volume by Type 2019 – 2023 pg 226

10. U.S. SPORTS AND ENERGY BEVERAGE PACKAGING

Sports Beverage Packaging pg 227

  • Overview & Issues pg 227
  • Package Sizes pg 231

Energy Drink Packaging pg 233

  • Overview & Issues pg 233
  • Package Sizes pg 235

EXHIBITS

  • 10.80 Sports Beverage Packaging Unit Volume by Size 2018 – 2023 pg 247
  • 10.81 Sports Beverage Packaging Share of Unit Volume by Size 2018 – 2023 pg 248
  • 10.82 Sports Beverage Packaging Change in Unit Volume by Size 2019 – 2023 pg 249
  • 10.83 Energy Drink Packaging Unit Volume by Size 1997 – 2023 pg 250
  • 10.84 Energy Drink Packaging Share of Unit Volume by Size 1997 – 2023 pg 251
  • 10.85 Energy Drink Packaging Change in Unit Volume by Size 1998 – 2023 pg 252

11. THE LEADING BEVERAGE PACKAGING COMPANIES

Beverage Package Manufacturing pg 253

  • Overview & Issues pg 253

AMCOR

  • Overview pg 264
  • History pg 268
  • Products and Services pg 269
  • Financial pg 275

BALL CORPORATION

  • Overview pg 276
  • History pg 281
  • Products and Services pg 284
  • Financial pg 296

CROWN HOLDINGS, INC.

  • Overview pg 298
  • History pg 300
  • Products and Services pg 304
  • Financial pg 308

ALPEK POLYESTER USA

  • Overview pg 311
  • History pg 311
  • Products and Services pg 313
  • Financial pg 314

INTERNATIONAL PAPER

  • Overview pg 315
  • History pg 316
  • Products and Services pg 320
  • Financial pg 321

NOVELIS

  • Overview pg 323
  • History pg 323
  • Products and Services pg 326
  • Financial pg 328

O-I

  • Overview pg 330
  • History pg 332
  • Products and Services pg 335
  • Financial pg 338

PLASTIPAK PACKAGING INC.

  • Overview pg 341
  • History pg 341
  • Products and Services pg 342
  • Financial pg 343

PACTIV EVERGREEN

  • Overview pg 344
  • History pg 345
  • Products and Services pg 347
  • Financial pg 350

SMURFIT WESTROCK

  • Overview pg 352
  • History pg 352
  • Products and Services pg 353
  • Financial pg 355

12. THE PROJECTED U.S. BEVERAGE PACKAGING MARKET

The Projected National Beverage Packaging Market pg 356

  • Overview pg 356
  • Unit Volume pg 361
  • The Cost Environment pg 362
  • The Technology Environment pg 363

The Projected Beverage Packaging Market by Type pg 364

  • Cans pg 364
  • Plastic pg 365
  • Glass pg 366
  • Paper pg 367

The Projected Beverage Packaging Market by Category pg 369

  • Overview pg 369

EXHIBITS

  • 12.86 Projected Beverage Packaging Market Unit Volume by Material Type 2023 – 2028 pg 371
  • 12.87 Projected Beverage Packaging Market Share of Unit Volume by Material Type 2023 – 2028 pg 372
  • 12.88 Projected Beverage Packaging Market Compound Annual Growth by Material Type 2023 – 2028 pg 373
  • 12.89 Projected Can Packaging Unit Volume by Beverage Type 2023 – 2028 pg 374
  • 12.90 Projected Can Packaging Share of Unit Volume by Beverage Type 2023 – 2028 pg 375
  • 12.91 Projected Can Packaging Compound Annual Growth by Beverage Type 2023 – 2028 pg 376
  • 12.92 Projected Plastic Packaging Unit Volume by Beverage Type 2023 – 2028 pg 377
  • 12.93 Projected Plastic Packaging Share of Unit Volume by Beverage Type 2023 – 2028 pg 378
  • 12.94 Projected Plastic Packaging Compound Annual Growth by Beverage Type 2023 – 2028 pg 379
  • 12.95 Projected Glass Packaging Unit Volume by Beverage Type 2023 – 2028 pg 380
  • 12.96 Projected Glass Packaging Share of Unit Volume by Beverage Type 2023 – 2028 pg 381
  • 12.97 Projected Glass Packaging Compound Annual Growth by Beverage Type 2023 – 2028 pg 382
  • 12.98 Projected Paper Packaging Unit Volume by Beverage Type 2023 – 2028 pg 383
  • 12.99 Projected Paper Packaging Share of Unit Volume by Beverage Type 2023 – 2028 pg 384
  • 12.100 Projected Paper Packaging Compound Annual Growth by Beverage Type 2023 – 2028 pg 385
  • 12.101 Projected Beverage Packaging Market Unit Volume by Beverage Type 2023 – 2028 pg 386
  • 12.102 Projected Beverage Packaging Market Share of Unit Volume by Beverage Type 2023 – 2028 pg 387
  • 12.103 Projected Beverage Packaging Market Compound Annual Growth by Beverage Type 2023 – 2028 pg 388

APPENDIX

Conversion Formulas pg 389

Have Questions?
Contact Charlene Harvey at 740-314-8380 ext. 250 or via email.