Price: $ 1295.00

Key market facts at a low price-point. This topline report draws from Beverage Marketing Corporation’s more in-depth study of the dairy milk market and its segments, providing a quick guide to those in or competing with the segment. This U.S. milk industry research report includes data on fluid dairy milk production, consumption, flavors, distribution and packaging. To round out its market research findings, this concise industry report also projects the market five years into the future. Includes an executive summary of key trends.

  • 2024 Edition - Published December 2024.
  • Data through 2023, preliminary 2024 figures and projections through 2028.
  • Immediate download, PDF and Word formats, 3-user access.
U.S. Milk Topline
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

  • How much was consumed in the United States during 2023, and how much was likely to be imbibed in 2024?
  • Which region produces the most milk? Which consumes the most?
  • Which distribution channels carry the most milk, and which are gaining share?
  • What is the breakdown of branded versus private label?
  • What are the preferred package types and sizes?
  • What are the growth prospects for dairy milk and its segments through 2028?

This U.S. milk report features

This market research report provides a data overview of the milk category with historical market statistics and five-year forecasts. It is perfect for processors, marketers, advertising executives, industry suppliers, financial analysts and anyone else with a special interest in the U.S. milk and dairy beverage marketplace. This industry report contains:

  • Data on the national and regional market trends.
  • Industry volume segmentation by fat level and flavors.
  • Statistics on the fluid milk market by package size and package material type (plastic, paperboard, glass).
  • A look at the branded vs. private label markets and the U.S. market share held by each brand historically and currently.
  • Beverage Marketing's projected market shares for the category and its segments (whole, fat reduced, fat-free, flavored and buttermilk) through 2028.

THE U.S. MILK MARKET

The National Fluid Milk Market pg 1

  • Overview pg 1
  • Per Capita Consumption pg 10
  • Compound Annual Growth pg 11
  • Seasons pg 12
  • Milk Production pg 13

The Regional Fluid Milk Markets pg 15

  • Consumption pg 15
  • Production pg 16

EXHIBITS

  • 1 U.S. Fluid Milk Market Volume, Weight and Growth 1975 – 2028 pg 17
  • 2 U.S. Fluid Milk Market Per Capita Consumption 1975 – 2028 pg 18
  • 3 U.S. Fluid Milk Market Compound Annual Growth 1980 – 2028 pg 19
  • 4 U.S. Fluid Milk Market Quarterly Volume Shares 2002 – 2024 pg 20
  • 5 U.S. Milk Market Production Per Cow 1960 – Q3 2024 pg 21
  • 6 U.S. Fluid Milk Market Consumption by Region 2020 – 2028 pg 22
  • 7 U.S. Fluid Milk Market Share of Consumption by Region 2020 – 2028 pg 23
  • 8 U.S. Fluid Milk Market Change in Consumption by Region 2021 – 2028 pg 24
  • 9 U.S. Fluid Milk Market Share of Production by Region 2018 – 2023 pg 25
  • 10 U.S. Fluid Milk Market Share of Volume by Milk Fat Type 1975 – 2028 pg 26
  • 11 U.S. Flavored Fluid Milk Market Volume by Flavor 2020 – 2028 pg 27
  • 12 Leading Fluid Milk Companies Estimated Share of Sales 2018 – 2023 pg 28
  • 13 U.S. Fluid White Milk Market Branded vs. Private Label Share of Retail Dollars and Units 2020 – 2024 pg 29
  • 14 U.S. Flavored Milk Market Branded vs. Private Label Share of Retail Dollars and Units 2020 – 2024 pg 30
  • 15 U.S. Fluid Milk Market Share of Volume by Distribution Channel 2020 – 2028 pg 31
  • 16 U.S. Fluid Milk Market Share of Volume by Package Type and Size 2018 – 2028 pg 32

APPENDIX

MILK REQUIREMENTS IN THE CODE OF FEDERAL REGULATIONS
  • Description, Options and Requirements pg 33

Have Questions?
Contact Charlene Harvey at 740-314-8380 ext. 250 or via email.

 


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