Functional Beverages in the U.S.: Market Essentials

2023

Price: $ 4995.00

Embracing the future of function. This market report presents Beverage Marketing Corporation’s research on functional beverages to provide insights into the increasingly intertwined world of healthful beverages that offer a specific functional benefit to consumers. In this study, BMC examines trends and issues in this multi-faceted market, covering beverages aiming to aid health, quench thirst and provide specific benefits. The report hones in on new-era wellness beverages, looking at the various segments and types. Market drivers and need states are discussed and data and forecasts are provided. The impact of the coronavirus pandemic on the industry are also discussed.

This market research report looks at protein drinks, probiotics, functional water and other functional beverages, nutrient provision/meal replacement products and more, documenting their historical, current and projected performances.

  • 2023 Edition - Published December 2023.
  • Data through 2022, preliminary 2023 figures and projections through 2027.
  • More than 40 PowerPoint slides, with analysis and charts, as well as more than 30 exhibits in Excel format.
  • Immediate download, PDF, PowerPoint, Word and Excel format report, 3-user access.
Functional Beverages in the U.S.: Market Essentials
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Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

Functional Beverages in the U.S.: Market Essentials provides in-depth market analysis, shedding light on various aspects of the segments through reliable data and discussions of what the numbers really mean. Questions answered include:

  • Which segments in the United States have been growing historically and currently, and which have not?
  • What percentage of the U.S. beverage market can be classified as belonging to the functional category, and how has this changed in recent years?
  • What are the leading companies, and how have they been performing?
  • Which segment has the highest growth? Which company has leading market share?
  • What are the leading consumer benefit segments of the industry?
  • How have functional beverages evolved from legacy categories?
  • What are the prospects of the functional beverage category and its segments through 2027?

This report features

The Functional Beverages report provides an overview of the dozen or so beverage segments deemed to make up the functional beverage category and the market drivers and industry innovation that are likely to lead to expanded functional benefits in the years ahead. Much more than a functional beverages market report per se, this study provides data and analysis of multiple facets of the industry and insight on the trends and consumer need states driving it. Volume, retail dollars, wholesale dollars and per capita consumption statistics are included.

The companies and brands that comprise the burgeoning super-category are vetted, anchoring them in the context of recent changes that have spurred growth. Advertising and demographic data of the sub-segments are documented.

Backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers get a thorough understanding of the combined super-category as well as multiple facets of the functional beverages market including:

  • Discussion of the need states underpinning demand for such healthy products, as well as examination of target markets and consumer benefit segments round out the research. The report gives greater perspective to its research by illustrating the increasingly strong relationship between functionality in the mainstream beverage marketplace and the consumer drivers that are fueling innovation in the segment. The report also sizes the functional beverage market by consumer benefit segment and tracks growth and share by benefit such as hydration, weight management, etc.
  • Key consumer need states are grouped and quantified, providing wholesale dollars, growth and share for Health and Wellness, Hydration, Energy/Rejuvenation and Function Specific products.
  • Focus is placed on newer beverage types such as coconut water, energy drinks, kombucha, probiotics, oat milk, meal replacement and protein drinks. In addition, key results from BMC's market research is also provided, with expanded analysis of various sub-categories provided to ensure a fuller understanding of this rapidly changing arena.
  • Key segments are quantified, offering volume and wholesale dollars, growth, market share and projections for the broad basket of sub-segments that contribute to this multi-faceted segment including: Sports Drinks, RTD Tea, Energy Drinks, Enhanced Water, Almond Milk, Superpremium Juices, Alkaline Water, Meal Replacement Drinks, Protein Drinks, Oat Milk, Coconut Water, Kombucha, Probiotic, Plant Water, and Other Functional Beverages. Trends and innovative brands within each of the sub-segments are also discussed.
  • Leading companies in the segment are tracked, providing volume and wholesale dollar results, growth and market shares for PepsiCo, Coca-Cola, Red Bull, Monster Beverage, Keurig Dr Pepper, Bang, Ferolito, Vultaggio & Sons and GT's Living Foods.
  • Key companies Advertising expenditures by segment as well as functional expenditures by media outlet (including internet advertising).
  • The Excel presentation shows consumer demographic profiles comparing consumers of key beverage segments.
  • Five-year wholesale dollar projections for the market and its sub-segments through 2027.

EXECUTIVE SUMMARY

Introduction, Objective & Methodology slide 3

  • Introduction slide 4
  • Objective and Scope slide 5
  • Methodology slide 5
  • Functional Beverage Category Definitions slide 6

The Functional Beverage Market slide 8

  • Functional Beverage Wholesale Dollar and Volume Growth 2018 – 2023 slide 9
  • Functional Beverage Per Capita Consumption (Gallons) 2013 – 2023 slide 10
  • Functional Beverages Share of No-Alcohol Multiple Beverage Market Wholesale Dollar Sales 2018 and 2023 slide 11
  • Key Functional Beverage Categories Change in Wholesale Dollar Sales 2023 slide 12
  • Functional Category Volume Shares 2023 slide 13
  • Issues and Trends in the Functional Beverage Market slide 14
  • Segment Share of Wholesale Dollars 2023 slide 15
  • Segment Share of Volume 2023 slide 15
  • The Functional Beverages — RTD Tea slide 16
  • RTD Tea Wholesale Dollar and Volume Growth 2018 – 2023 slide 17
  • The Functional Beverages — RTD Meal Replacement slide 18
  • RTD Meal Replacement Wholesale Dollar and Volume Growth 2018 – 2023 slide 19
  • The Functional Beverages — Superpremium Juice slide 20
  • Superpremium Juice Wholesale Dollar and Volume Growth 2018 – 2023 slide 21
  • The Functional Beverages — Kombucha slide 22
  • Kombucha Wholesale Dollar and Volume Growth 2018 – 2023 slide 23
  • The Functional Beverages — Probiotics slide 24
  • Probiotics Wholesale Dollar and Volume Growth 2018 – 2023 slide 25
  • The Functional Beverages — Coconut Water slide 26
  • Coconut Water Wholesale Dollar and Volume Growth 2018 – 2023 slide 27
  • The Functional Beverages — Plant Water slide 28
  • Plant Water Wholesale Dollar and Volume Growth 2018 – 2023 slide 29
  • The Functional Beverages — Sports Drinks slide 30
  • Sports Drinks Wholesale Dollar and Volume Growth 2018 – 2023 slide 31
  • The Functional Beverages — Energy Drinks slide 32
  • Energy Drinks Wholesale Dollar and Volume Growth 2018 – 2023 slide 33
  • The Functional Beverages — Enhanced Water slide 34
  • Enhanced Water Wholesale Dollar and Volume Growth 2018 – 2023 slide 35
  • The Functional Beverages — Alkaline Water slide 36
  • Alkaline Water Wholesale Dollar and Volume Growth 2018 – 2023 slide 37
  • The Functional Beverages — Protein Drinks slide 38
  • Protein Drinks Wholesale Dollar and Volume Growth 2018 – 2023 slide 39
  • The Functional Beverages — Almond and Oat Milk slide 40
  • Almond Milk Wholesale Dollar and Volume Growth 2018 – 2023 slide 41
  • Oat Milk Wholesale Dollar and Volume Growth 2019 – 2023 slide 42
  • Wholesale Dollar Shares by Consumer Benefit 2018 and 2023 slide 43
  • Leading Functional Beverage Companies slide 44
  • Leading Functional Beverage Companies by Wholesale Dollars 2022 slide 45
  • Leading Functional Companies' Wholesale Dollar Share 2017 and 2022 slide 46
  • Leading Functional Beverage Segments Advertising Expenditures 2022 slide 47

Outlook and Future slide 48

  • Projected Functional Wholesale Dollars Compound Annual Growth 2022 – 2027 slide 49
  • The Projected Functional Beverage Market by Segment slide 50
  • Projected Functional Beverage Market Wholesale Dollars and Share by Segment 2022 – 2027 slide 51
  • Projected Functional Dollar Share by Segment 2022 and 2027 slide 52

LEADING COMPANY PROFILES

Selected Functional Beverage Companies and Their Brands

  • AriZona pg 1
  • Milo's Famous Sweet Tea pg 5
  • Electrolit pg 7
  • Vita Coco pg 8
  • Treo Fruit & Birch Water pg 11
  • GT's Kombucha pg 13
  • Oatly pg 15
  • C4 pg 18
  • Celsius pg 20
  • Premier Protein pg 22
  • Olipop pg 23
  • OWYN (Only What You Need) pg 25
  • Congo Brands (3D/Alani Nu/Prime Energy) pg 27

EXHIBITS

1. THE FUNCTIONAL AND OVERALL BEVERAGE MARKET

  • 1.1 Functional RTD Beverage Market Estimated Wholesale Dollar Sales and Volume 2012 – 2023
  • 1.2 Functional RTD Beverage Market Change in Estimated Wholesale Dollar Sales and Volume 2013 – 2023
  • 1.3 Functional RTD Beverage Market Per Capita Consumption 2012 – 2023
  • 1.4 U.S. Multiple Non-Alcoholic Beverage Market Functional RTD Beverages vs. All Others Estimated Wholesale Dollar Sales 2017 – 2023
  • 1.5 U.S. Multiple Non-Alcoholic Beverage Market Functional RTD Beverages vs. All Others Share of Wholesale Dollar Sales 2017 – 2023
  • 1.6 U.S. Multiple Non-Alcoholic Beverage Market Functional RTD Beverages vs. All Others Change in Wholesale Dollar Sales 2018 – 2023

2. THE FUNCTIONAL BEVERAGE MARKET IN THE U.S.

  • 2.7 The Functional RTD Beverage Market Estimated Wholesale Dollar Sales 2017 – 2023
  • 2.8 The Functional RTD Beverage Market Share of Wholesale Dollar Sales 2017 – 2023
  • 2.9 The Functional RTD Beverage Market Change in Wholesale Dollar Sales 2018 – 2023
  • 2.10 The Functional RTD Beverage Market Estimated Volume 2017 – 2023
  • 2.11 The Functional RTD Beverage Market Share of Volume 2017 – 2023
  • 2.12 The Functional RTD Beverage Market Change in Volume 2018 – 2023
  • 2.13 Functional RTD Beverage Market by Consumer Benefit Segment Estimated Wholesale Dollar Sales 2017 – 2023
  • 2.14 Functional RTD Beverage Market by Consumer Benefit Segment Share of Wholesale Dollar Sales 2017 – 2023
  • 2.15 Functional RTD Beverage Market by Consumer Benefit Segment Change in Wholesale Dollar Sales 2018 – 2023

3. THE LEADING FUNCTIONAL BEVERAGE COMPANIES

  • 3.16 Leading Functional Beverage Companies Estimated Wholesale Dollar Sales 2017 – 2022
  • 3.17 Leading Functional Beverage Companies Share of Wholesale Dollar Sales 2017 – 2022
  • 3.18 Leading Functional Beverage Companies Change in Wholesale Dollar Sales 2018 – 2022

4. THE FUNCTIONAL BEVERAGE ADVERTISING EXPENDITURES

  • 4.19 Leading Functional Beverage Segments Advertising Expenditures 2017 – 2022
  • 4.20 Leading Functional Beverage Segments Share of Advertising Expenditures 2017 – 2022
  • 4.21 Leading Functional Beverage Segments Change in Advertising Expenditures 2018 – 2022
  • 4.22 Functional Beverage Market Expenditures by Leading Advertisers 2017 – 2022
  • 4.23 Functional Beverage Market Share of Expenditures by Leading Advertisers 2017 – 2022
  • 4.24 Functional Beverage Market Change in Expenditures by Leading Advertisers 2018 – 2022
  • 4.25 Functional Beverage Market Expenditures by Media 2017 – 2022
  • 4.26 Functional Beverage Market Share of Expenditures by Media 2017 – 2022
  • 4.27 Functional Beverage Market Change in Expenditures by Media 2018 – 2022

5. DEMOGRAPHICS OF THE FUNCTIONAL BEVERAGE CONSUMER

  • 5.28 Demographics of the RTD Tea Consumer 2022
  • 5.29 Demographics of the Sports Drink Consumer 2022
  • 5.30 Demographics of the Energy Drink Consumer 2022
  • 5.31 Demographics of the Enhanced Water Consumer 2022

6. THE PROJECTED FUNCTIONAL BEVERAGE MARKET

  • 6.32 Projected Functional RTD Beverage Market Estimated Wholesale Dollar Sales 2022 – 2027
  • 6.33 Projected Functional RTD Beverage Market Share of Wholesale Dollar Sales 2022 – 2027
  • 6.34 Projected Functional RTD Beverage Market Compound Annual Growth Rate 2022 – 2027

Have Questions?
Contact Charlene Harvey at 740-314-8380 ext. 250 or via email.

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