Cannabis Beverages in the U.S.

Cannabis-infused beverages and edibles — the next great market disruptors — are here. As legalization becomes more widespread, the hurdles to growth diminish. Though the possibilities are endless, previous disappointment and delays have taken their toll on entrepreneurs and market veterans alike, resulting in a cautious approach to the segment. In this market report, Beverage Marketing Corporation helps entrepreneurs, market veterans and investors get their arms around the U.S. cannabis beverage and edibles opportunity. Its size, the remaining hurdles, progress to date and forecasts for the future of the CBD and THC beverage industry. Market data, a look at new products and market projections for THC vs. CBD... It’s all here.

The legalization of medicinal and recreational marijuana and hemp-based products continues, with more U.S. states coming on board. Like the Wild West and the Gold Rush of America’s past, both the potential risks and rewards are uncharted and unprecedented. Some have proceeded with caution while others have jumped in head–first. Entrepreneurs, large, traditional food and beverage companies, traditional and non-traditional beverage distributors and investors will continue to explore and experiment to find the best way to make their mark. However, the category has faced regulatory headwinds, giving marketers more time to develop a strategy to take advantage of the new paradigm in functional and recreational cannabis-infused edibles and beverages — or risk being left behind. Either way, it’s an issue that can't be ignored. Cannabis products will impact the marketplace around them, competing not only with each other but with segments that meet similar need states. At the same time they will offer an opportunity for collaboration, revitalization and innovation through new product entries and line extensions.

For those who have already entered the market or those considering getting in on the ground floor, this report from Beverage Marketing Corporation provides the information necessary to assess the hurdles and analyze the risks and rewards. This report will be of great interest to entrepreneurs looking to enhance their business plans, larger food and beverage companies or investors seeking to seize the opportunity and assess the early market entrants. It will also be helpful to industry suppliers, consultants and others needing to get a feel for what is coming down the road. From products, to technological advances in formulation, to potential strategic initiatives that may be worth considering, this BMC report will quench the thirst for a deep understanding of opportunities in the CBD– and THC–infused market in general and in beverages in particular.

• 2024 Edition - Published June 2024.
• Data through 2023 and market projections through 2028.
• 50+ pages with extensive text analysis, graphs and charts.
• Immediate download, PDF and Word formats, 3-user access.