Alternative Adult Beverages in the U.S.

2024

Price:	$ 4795.00

Market disruption continues. In Alternative Adult Beverages in the U.S., Beverage Marketing Corporation examines the burgeoning adult beverage types expanding the adult beverage horizon beyond the standard beer, wine and distilled spirits categories. This market report includes data as well as discussion of innovation and the consumer need states and attitudes driving it. This report is a must have for adult beverage companies as well as non-alcohol beverage companies interested in taking advantage of the changing industry paradigm in which convergence of beverage alcohol and no-alcohol sectors offers opportunities to partner in product development as well as for distribution synergies.

This research report profiles fast-growing emerging segments and the brands comprising them, documenting their performance (providing volume, growth and market share data) and indicating what makes them noteworthy.
Emerging adult beverage sectors covered include: hard seltzers and other flavored malt beverages (FMBs), hard ciders, distilled spirits related alternative adult beverages (AABs), ready-to-drink cocktails, hard kombucha, RTD mocktails, wine-related AABs including no-alcohol wines, CBD and THC infused beverages, emerging AABs such as hard tea, hard coffee, on-premise craft mocktails, healthy cocktails and much more.
The report discusses a broad range of entrepreneurial brands in various emerging sectors and sub-sectors and quantifies key sectors and brands.
In addition, it examines which segments represent the possible formation of something rather different (like alcohol-free distilled spirits) and which amount to efforts to give new life to an already established niche adult drink (like a number of newer takes on FMBs). It also covers cannabis beverages.
This report will be useful to beverage marketers, suppliers to the industry, financial executives, entrepreneurs, producers in various segments of the multiple beverage marketplace and others with a special interest in innovative beverage alcohol companies.

2024 Edition - Published February 2025.
Data through 2023, selected preliminary 2024 figures and projections through 2028.
160+ pages with text analysis and tables.
Immediate download, PDF and Word formats, 3-user access.

What's Inside? View Details

Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Description
Table of Contents

The answers you need

This report offers insights on trends such as the move, especially among younger adult consumers, toward no- and low-alcohol alternatives to conventional cocktails. It also explores developments like the emergence of new-style categories like hard kombucha and hard seltzer. Questions answered include:

What are the top hard seltzer brands?
What are the leading spirits-based RTD cocktail brands?
What gave rise to the hard kombucha segment, and what are its growth prospects?
What are issues with positioning certain adult drinks as "healthy"?

This report features

Alternative Adult Beverages in the U.S. features analysis of trends behind emerging and niche beer, wine and spirits segments as well as segments that do not fit easily into those categories. It profiles key brands and companies in a broad range of sectors and sub-sectors. It assesses the prospects as well as some challenges and implications for each.

Volume data, growth and market share for the various segments and the brands that comprise them are included to help marketers wrap their arms around the opportunity. Brands covered include: Angry Orchard, Barefoot Spritzer, BON V!V, Bud Light Seltzer, Corona Hard Seltzer, Henry's Hard, White Claw, Truly Hard Seltzer, Twisted Tea, Natural Light Seltzer, Smirnoff Spiked, Wild Basin Seltzer, Vizzy, Cutwater Spirits Canned Cocktails, Mike's Hard, High Noon Sun Sips, Jose Cuervo RTD cocktails, Martini & Rossi RTD, Modelo Especial Chelada, Myx Fusions, Strongbow Cider, Topo Chico, Uptown Wine Cocktails, Woodchuck Hard and many more.

1. THE ALTERNATIVE ADULT BEVERAGE MARKET

Alternative Adult Beverages pg 1

Overview & Issues pg 1
Volume pg 7
Per Capita Consumption pg 7

EXHIBITS

1.1 U.S. Alternative Adult Beverage Market Volume and Change 2000 – 2024 pg 8
1.2 U.S. Alternative Adult Beverage Market Per Capita Consumption 2000 – 2024 pg 9

2. ALTERNATIVE ADULT BEVERAGES AND BEVERAGE ALCOHOL

Adult Beverages pg 10

Overview & Issues pg 10
Volume by Segment pg 11

EXHIBITS

2.3 U.S. Adult Beverage Market Volume by Segment 2018 – 2024 pg 13
2.4 U.S. Adult Beverage Market Share of Volume by Segment 2018 – 2024 pg 14
2.5 U.S. Adult Beverage Market Change in Volume by Segment 2019 – 2024 pg 15
2.6 U.S. Adult Beverage Market Per Capita Consumption by Segment 2018 – 2024 pg 16

3. THE ALTERNATIVE ADULT BEVERAGE MARKET BY SEGMENT

Alternative Adult Beverage Segments pg 17

Overview & Issues pg 17
Beer-Related Beverages pg 19
Wine-Related Beverages pg 20
Distilled Spirits-Related Beverages pg 21
Cannabis Beverages pg 21
Other Alternative Adult Beverages pg 22

EXHIBITS

3.7 U.S. Alternative Adult Beverage Market Volume by Segment 2018 – 2024 pg 23
3.8 U.S. Alternative Adult Beverage Market Share of Volume by Segment 2018 – 2024 pg 24
3.9 U.S. Alternative Adult Beverage Market Change in Volume by Segment 2019 – 2024 pg 25
3.10 U.S. Alternative Adult Beverage Market Per Capita Consumption by Segment 2018 – 2024 pg 26
3.11 U.S. Alternative Adult Beverage Market Volume by Sub-Segment 2018 – 2024 pg 27
3.12 U.S. Alternative Adult Beverage Market Share of Volume by Sub-Segment 2018 – 2024 pg 28
3.13 U.S. Alternative Adult Beverage Market Change in Volume by Sub-Segment 2019 – 2024 pg 29

4. THE HARD SELTZER AND OTHER FLAVORED MALT BEVERAGES MARKET

Hard Seltzers pg 30

Overview & Issues pg 30
Volume pg 32
AriZona Sun Rise Hard Seltzer pg 33
BON V!V pg 34
Bud Light Seltzer pg 35
Cacti Agave Spiked Seltzer pg 37
Clear Coast Fresh Hard Seltzer pg 38
Corona pg 39
Dos Equis Ranch Water pg 40
Henry's Hard Sparkling Water pg 41
Michelob Ultra Organic Seltzer pg 42
Natural Light Seltzer pg 43
Nauti Seltzer Premium Hard Seltzer pg 44
Pabst Blue Ribbon Stronger Seltzer pg 45
Smirnoff Spiked Sparkling Seltzer pg 46
Social Club Seltzer pg 47
Sparkling ICE Spiked pg 48
Svedka Spiked Premium Seltzer pg 49
Topo Chico pg 49
Truly Hard Seltzer pg 51
Vizzy pg 53
White Claw Hard Seltzer pg 54
Wild Basin Hard Seltzer pg 56

Other Flavored Malt Beverages pg 57

Overview & Issues pg 57
Volume pg 58
Mike's Hard Lemonade pg 59
HARD MTN DEW pg 60
Happy Thursday pg 61
Jim Beam Kentucky Coolers pg 61
General Admission pg 62
The Beast Unleashed pg 63
Nasty Beast Hard Tea pg 63
Peace Hard Tea pg 64
Spindrift Spiked pg 64
Simply Spiked pg 65
Tampico Hard Punch pg 65

EXHIBITS

4.14 U.S. Hard Seltzer and Flavored Malt Beverage Market Volume by Brand 2018 – 2023 pg 67
4.15 U.S. Hard Seltzer and Flavored Malt Beverage Market Share of Volume by Brand 2018 – 2023 pg 68
4.16 U.S. Hard Seltzer and Flavored Malt Beverage Market Change in Volume by Brand 2019 – 2023 pg 69

5. THE HARD CIDER MARKET

Hard Cider pg 70

Overview & Issues pg 70
Volume pg 73

EXHIBITS

5.17 U.S. Hard Cider Market Volume by Brand 2018 – 2023 pg 74
5.18 U.S. Hard Cider Market Share of Volume by Brand 2018 – 2023 pg 75
5.19 U.S. Hard Cider Market Change in Volume by Brand 2019 – 2023 pg 76

6. THE DISTILLED SPIRITS-RELATED AAB MARKET

Distilled Spirits-Related Alternative Adult Beverages pg 77

Overview & Issues pg 77
Volume pg 78

Ready-to-Drink Cocktails pg 79

Overview & Issues pg 79
Absolut Cocktails and Vodka Soda pg 79
Bacardi Real Rum Cocktails pg 80
Bombay Sapphire Gin & Tonic pg 81
Crown Royal RTD Cocktails pg 81
Cutwater Spirits Canned Cocktails pg 82
Dos Equis Classic Lime Margarita pg 83
Fresca Mixed pg 83
High Noon pg 84
Jack Daniel's & Coca-Cola pg 85
Jameson pg pg 85
Jim Beam RTD Cocktails pg 86
Jose Cuervo pg 87
Malibu Pre-Mix Cans pg 87
Monoco pg 88
Nütrl Vodka Seltzer pg 88
Red Stripe Rum Drinks pg 89
Skinnygirl pg 89
Stone Buenafiesta Margaritas pg 90
The Spritz pg 90
White Claw Tequila Smash pg 91

Ready-to-Drink "Mocktails" pg 92

Overview & Issues pg 92
ArKay Beverages pg 92
Bar Nøne pg 93
Ceder's pg 94
Curious Elixirs pg 94
Gordon's Ultra Low Alcohol Gin & Tonic pg 95
Herbie Virgin pg 96
Mocktails pg 96
Seedlip pg 97
Stryyk pg 98
Surendran & Bownes pg 98

EXHIBITS

6.20 U.S. Spirits-Related AAB Market Volume by Brand 2018 – 2023 pg 99
6.21 U.S. Spirits-Related AAB Market Share of Volume by Brand 2018 – 2023 pg 100
6.22 U.S. Spirits-Related AAB Market Change in Volume by Brand 2019 – 2023 pg 101

7. THE WINE-RELATED AAB MARKET

Wine-Related Alternative Adult Beverages pg 102

Overview & Issues pg 102

No-Alcohol Wine pg 104

Overview & Issues pg 104
O.Vine Wine Grape Infused Water pg 105

EXHIBITS

7.23 U.S. Wine-Related AAB Market Volume by Brand 2018 – 2023 pg 107
7.24 U.S. Wine-Related AAB Market Share of Volume by Brand 2018 – 2023 pg 108
7.25 U.S. Wine-Related AAB Market Change in Volume by Brand 2019 – 2023 pg 109

8. THE CANNABIS-INFUSED BEVERAGE MARKET

Cannabis Beverages pg 110

Overview & Issues pg 110
Retail Dollar Sales pg 115
Cann/Sweet Reason pg 118
Wynk/Countdown pg 119
Recess pg 120
Daytrip pg 121
Vybes pg 122
Ceria pg 124
Weller pg 125
Sprig pg 126
Kalo pg 128
Wnder pg 129
CBD Living pg 130
Cloud Water pg 130
Defy pg 131
Mad Tasty pg 133
Trip Hemp pg 133
Sati pg 134
Altitude pg 135
Loki pg 136
Cann-Ade pg 137
Stay Cool pg 137
Gym Weed pg 138
Centr pg 139
Harney & Sons pg 140
Bimble pg 140
TreTap pg 141
Other CBD Beverage Brands pg 141
Other THC Beverage Brands pg 145

EXHIBITS

8.26 U.S. Cannabis-Infused Beverage Market Retail Sales, Share and Change by Type 2016 – 2028 pg 157

9. EMERGING ALTERNATIVE ADULT BEVERAGES

Non-FMB Hard Ready-to-Drink Tea pg 158

Overview & Issues pg 158
Noveltea pg 159
Vrai pg 159

Hard Ready-to-Drink Coffee pg 161

Overview & Issues pg 161

Hard Kombucha pg 162

Overview & Issues pg 162
Bambucha Organic Hard Kombucha pg 163
Boochcraft pg 163
Kombrewcha pg 164
KYLA Hard Kombucha pg 165
Unity Vibration pg 166
Wild Tonic pg 166

On-Premise/Craft "Mocktails" pg 167

Overview & Issues pg 167

"Healthier" Cocktails pg 170

Overview & Issues pg 170

10. THE PROJECTED ALTERNATIVE ADULT BEVERAGE MARKET

Projected Alternative Adult Beverages pg 171

Overview & Issues pg 171

EXHIBITS

10.27 U.S. Alternative Adult Beverage Market Projected Volume by Segment 2023 – 2028 pg 174
10.28 U.S. Alternative Adult Beverage Market Share of Projected Volume by Segment 2023 – 2028 pg 175
10.29 U.S. Alternative Adult Beverage Market Change in Projected Volume by Segment 2023 – 2028 pg 176
10.30 U.S. Alternative Adult Beverage Market Projected Per Capita Consumption by Segment 2023 – 2028 pg 177
10.31 U.S. Alternative Adult Beverage Market Projected Volume by Sub-Segment 2023 – 2028 pg 178
10.32 U.S. Alternative Adult Beverage Market Share of Projected Volume by Sub-Segment 2023 – 2028 pg 179
10.33 U.S. Alternative Adult Beverage Market Change in Projected Volume by Sub-Segment 2023 – 2028 pg 180