Hard Seltzer in the U.S.

2024

Price: $ 1995.00

Beyond the hard seltzer hype. This report describes and measures the hard seltzer sub-segment of the flavored malt beverage market and also provides added perspective of its role in the context of the larger adult alternative beverage market. It includes data on the numerous brands comprising this key component of the brewing business and offers Beverage Marketing Corporation's exclusive five year forecasts on the future prospects of the category.

  • 2024 Edition - Published February 2025.
  • Data through 2023 and market projections through 2028.
  • 35+ pages with extensive text analysis, graphs and charts.
  • Immediate download, PDF and Word formats, 3-user access.
Hard Seltzer in the U.S.
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

In addition to volume data on the leading brands and discussion of their makers' strategies, the report quantifies the category as a whole and charts its growth. It also provides data on per capita consumption and growth. Get answers to questions such as:

  • What is the leading hard seltzer brand in the United States?
  • Which brands are growing the fastest?
  • How much hard seltzer was consumed on a per-person basis?
  • How is the segment likely to perform a few years from now?

This report features

Highlights of Hard Seltzer in the U.S. include:

  • An overview of the relatively new category and a discussion of the latest trends and developments.
  • Volume, growth and market share data for the major brands.
  • Analysis of the various brewers and their approaches to the beverage type.
  • Per capita consumption figures.
  • Volume projections through 2028.
  • Brands covered include: White Claw, Truly, BON V!V, Bud Light Seltzer, Corona, Pabst Blue Ribbon Stronger, Vizzy, Michelob Ultra Organic Seltzer, Mike’s Hard Seltzer and many more.

THE HARD SELTZER MARKET

Hard Seltzer pg 1

  • Overview & Issues pg 1
  • Hard Seltzer and Alternative Adult Beverages pg 2
  • Volume pg 10
  • Per Capita Consumption pg 12

Hard Seltzer Brands pg 13

  • Overview & Issues pg 13
  • Volume pg 14
  • AriZona Sun Rise Hard Seltzer pg 15
  • BON V!V pg 16
  • Bud Light Seltzer pg 17
  • Cacti Agave Spiked Seltzer pg 19
  • Clear Coast Fresh Hard Seltzer pg 20
  • Corona pg 21
  • Dos Equis Ranch Water pg 22
  • Henry's Hard Sparkling Water pg 23
  • Michelob Ultra Organic Seltzer pg 24
  • Natural Light Seltzer pg 25
  • Nauti Seltzer Premium Hard Seltzer pg 26
  • Pabst Blue Ribbon Stronger Seltzer pg 27
  • Smirnoff Spiked Sparkling Seltzer pg 28
  • Social Club Seltzer pg 29
  • Sparkling ICE Spiked pg 30
  • Svedka Spiked Premium Seltzer pg 31
  • Topo Chico pg 32
  • Truly Hard Seltzer pg 33
  • Vizzy pg 35
  • White Claw Hard Seltzer pg 36
  • Wild Basin Hard Seltzer pg 38

Hard Seltzer Projections pg 39

  • Overview & Issues pg 39
  • Volume pg 40

EXHIBITS

  • 1 U.S. Alternative Adult Beverage Market Volume, Change and Per Capita Consumption 2000 – 2024 pg 42
  • 2 U.S. Hard Seltzer Market Volume, Change and Per Capita Consumption 2015 – 2024 pg 43
  • 3 U.S. Hard Seltzer Market Volume by Brand 2018 – 2023 pg 44
  • 4 U.S. Hard Seltzer Market Share of Volume by Brand 2018 – 2023 pg 45
  • 5 U.S. Hard Seltzer Market Change in Volume by Brand 2019 – 2023 pg 46
  • 6 U.S. Alternative Adult Beverage Market Projected Volume by Sub-Segment 2023 – 2028 pg 47
  • 7 U.S. Alternative Adult Beverage Market Share of Projected Volume by Sub-Segment 2023 – 2028 pg 48
  • 8 U.S. Alternative Adult Beverage Market Change in Projected Volume by Sub-Segment 2023 – 2028 pg 49

Have Questions?
Contact Charlene Harvey at 740-314-8380 ext. 250 or via email.