Gut-Health Beverages in the U.S.

If any beverage segment demonstrates that "the future is now" it’s this one. But what's necessary for it to reach its true potential? Clearly, the gut-health segment continues to grow, though at a decelerated pace than it has enjoyed in earlier years. Will innovation delivering expanded functionality through broader gut-health and immunity benefits combined with broader based consumer acceptance result in a return to double-digit gains?

Beverage Marketing Corporation considers the possibilities in its revamped industry report entitled: Gut-Health Beverages in the U.S. The question is a particularly important one as this report analyzes a beverage type (probiotics) that is relatively new and bridges the gap between food and beverages. Its success is one that has — and will — inspire continued innovation within the category as well as for other fledgling segments. Already, new entrants have stretched the boundaries of the category definition beyond its traditional yogurt beverage roots. (Not to mention, stretching the category to include prebiotics; thus the new emphasis on “gut-health.”) Although gut-health beverages have become steady growers, entrepreneurs and market veterans alike can glean key insights on future innovation, market trends and consumer drivers. Impact of the coronavirus pandemic is also discussed.

While difficult to quantify, the qualitative aspects of immunity beverages are also discussed since they are closely related to gut-health.

• 2024 Edition - Published April 2024.
• Data through 2023 and market projections through 2028.
• 25+ pages with extensive text analysis, graphs and charts.
• Immediate download, PDF and Word formats, 3-user access.