Ready-to-Drink Protein & Meal Replacement Drinks in the U.S.

2024

Price:	$ 1995.00

The RTD protein and meal replacement drink market represents the successful transformation of two niche segments that have broken out of their narrow niches to form a segment that is increasingly mainstream and coming to be known as “engineered nutrition”. Comprised of the unlikely pairing of RTD Protein (which emerged as the next generation of the early powdered specialty product for body builders) and meal replacement drinks (which have successfully transformed from their perception as a stodgy, medicinal and geriatric product to one that also addresses the needs of consumers with healthy, active, on-the-go lifestyles), this segment is a key example of how beverage categories are evolving beyond their traditional roles to address the needs and lifestyles of a new generation of consumers. With new brands and new ingredients making inroads in the segment, will the category reach new heights?

Beverage Marketing Corporation analyzes this question in its industry report entitled: Ready-to-Drink Protein and Meal-Replacement Drinks in the U.S.

2024 Edition - Published July 2024
Data through 2023 and market projections through 2028.
40+ pages with extensive text analysis, graphs and charts.
Immediate download, PDF and Word formats, 3-user access.

Ready-to-Drink Protein and Meal Replacement Drinks in the U.S.

What's Inside? View Details

Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Description
Table of Contents

The answers you need

This brief but insightful market report discusses key issues in the RTD protein drinks category. It measures volume, as well as wholesale dollar sales. BMC's exclusive five-year projections are also included. Questions answered include:

How did RTD protein and meal replacement drinks originate and evolve in the U.S. market?
Which are the leading brands? Is the market sewn up by big companies or is there room for smaller players to capture a significant percentage of market share?
Why has the category been successful? Also, why has the category slowed down? How do RTD protein and meal replacement drinks relate to the rest of the better-for-you beverage market?
How much is the RTD protein and meal replacement drink market expected to grow in the next five years? What are the tailwinds and headwinds going forward?

This report features

This report examines a unique niche of the wellness and functional beverage space that borders the sports beverage segment and is encompassed in the overall sports nutrition realm. The presentation of industry research begins with an overview of the RTD protein and meal replacement drink market, looks at the various ingredient profiles from dairy to plant based. It also looks at the evolution of the category and the broad range of players who have sought to make their mark. It then then analyzes various brands and the companies behind them. Innovations these brands have achieved and the marketing strategies behind them are analyzed.

After outlining this context, the report describes the issues likely to determine what is next in the U.S. RTD protein and meal replacement drink marketplace and projects market size five years into the future. In this report, readers get a thorough understanding of all facets of the RTD protein and meal replacement drink market including:

Wholesale dollar sales and volume of the RTD protein and meal replacement drink market going back to 2017.
Discussion of the main competitors and their likely prospects, including analysis of the strategies of the largest brands in the segment.
Analysis of the prospects of the RTD protein and meal replacement drinks market in the next five years, with Beverage Marketing’s wholesale dollar and volume category projections to 2028.
Company/Brand analysis includes: Premier Protein (BellRing Brands), Atkins/Quest (Simply Good Food), Orgain, OWYN (Only What You Need), Soylent, Huel, Protein2O, SlimFast, Ensure, Boost, Iconic, Koia, Powerful, Click, CTRL, LA Libations (Don’t Quit/Golden Wing/Orro), Happy Viking, Your Super, TrueFit, Mikuna, Oobli and Vega. Brands quantified include: Premier Protein, Ensure, Muscle Milk, Core Power, SlimFast, Atkins, Boost, Glucerna, Orgain, EAS, OWYN, Trimino and Protein2O.

The RTD Protein and Meal Replacement Drink Market pg 1

Overview pg 1
Volume by Segment pg 7
Per Capita Consumption by Segment pg 7
Wholesale Dollar Sales by Segment pg 8

Leading Companies and Brands pg 9

Volume by Brand pg 9
Wholesale Dollar Sales by Brand pg 10
Premier Protein (BellRing Brands) pg 11
Atkins/Quest (Simply Good Food) pg 12
Orgain pg 13
Huel pg 13
OWYN (Only What You Need) pg 15
Soylent pg 17
Protein2O pg 18
SlimFast pg 20
Ensure pg 21
Boost pg 22
Iconic pg 23
Koia pg 24
Powerful Protein Shake pg 25
LA Libations (Don't Quit/Golden Wing/Orro) pg pg 26
Click pg 28
CTRLpg 29
Happy Viking pg 29
Your Super pg 30
TrueFit pg 32
Vega pg 33
Mikuna pg 34
Oobli (formerly Joywell) pg 35

Projected RTD Protein & Meal Replacement Drink Market pg 36

EXHIBITS

1 U.S. RTD Protein Drink and Meal Replacement Drink Market Estimated Volume by Segment 2017 – 2028 pg 39
2 U.S. RTD Protein Drink and Meal Replacement Drink Market Share of Volume by Segment 2017 – 2028 pg 40
3 U.S. RTD Protein Drink and Meal Replacement Drink Market Change in Volume by Segment 2018 – 2028 pg 41
4 U.S. RTD Protein Drink and Meal Replacement Drink Market Estimated Per Capita Consumption by Segment 2017 – 2028 pg 42
5 U.S. RTD Protein Drink and Meal Replacement Drink Market Estimated Wholesale Dollars by Segment 2017 – 2028 pg 43
6 U.S. RTD Protein Drink and Meal Replacement Drink Market Share of Wholesale Dollars by Segment 2017 – 2028 pg 44
7 U.S. RTD Protein Drink and Meal Replacement Drink Market Change in Wholesale Dollars by Segment 2018 – 2028 pg 45
8 Leading RTD Protein and Meal Replacement Drink Brands Estimated Volume 2017 – 2023 pg 46
9 Leading RTD Protein and Meal Replacement Drink Brands Share of Volume 2017 – 2023 pg 47
10 Leading RTD Protein and Meal Replacement Drink Brands Change in Volume 2018 – 2023 pg 48
11 Leading RTD Protein and Meal Replacement Drink Brands Estimated Wholesale Dollar Sales 2017 – 2023 pg 49
12 Leading RTD Protein and Meal Replacement Drink Brands Share of Wholesale Dollar Sales 2017 – 2023 pg 50
13 Leading RTD Protein and Meal Replacement Drink Brands Change in Wholesale Dollar Sales 2018 – 2023 pg 51