Up & Coming Beverage Trends & Emerging Companies: USA Market Research

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In an industry where evolution and innovation are constants, this report provides in-depth analysis of ways innovation is changing the beverage landscape through the emergence of new categories and brands. It also provides an overview of defining trends spurring developments in new categories. It also looks at the fast-growing liquid refreshment beverage companies, discusses their performance and indicates what makes them noteworthy. Questions answered include:

What new categories are enlivening the U.S. beverage market?
How big are these emerging sectors and why are they worthy of being on your radar?
What trends characterize the various up-and-coming beverage types entering the marketplace?
Which companies enjoy the backing of industry veterans and strong financial resources, and which do not?
Which beverage companies and brands show the most promise for success in the competitive U.S. marketplace?
Which companies could become takeover targets in the near future?

This report features

Get a comprehensive overview of several fledgling beverage segments, some of which are poised to become the next big thing. For added market perspective, the entrepreneurial brands that comprise the burgeoning beverage categories are anchored in the context of more-established beverage market.

To provide context to the research findings, the report discusses factors that have led to the development of new beverage segments despite the relative maturity of the packaged beverage market as a whole. Backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers get a thorough understanding of key facets of emerging beverage markets including:

Analysis of industry trends and quantification of emerging non-alcoholic beverage categories and sub-segments.
Discussion of the types of companies driving innovation – from the traditional large beverage companies to entrepreneurs.
Insight from our up and coming market research analysts' on the factors driving innovation into new beverage types.
Analysis of niche and emerging segments including high-end water, cannabis-infused beverages, gut health, premium sodas, mixers and alcohol alternatives, dairy alternatives, premium ready-to-drink teas, coconut water, essence waters, kombucha, HPP/cleanses, ready-to-drink protein drinks, meal replacement, shots, functional beverages, probiotics, energy drinks, premium kids' beverages, ready-to-drink coffee and more.
Discussion of companies with distinctive brands in each nascent and new segment. Companies/brands covered may include: A-Game, Alkaline Water Co, AriZona, Bulletproof Coffee, C4, Califia Farms, Calypso Lemonade, Celsius, Cheribundi, Evamor, Fever-Tree, GT's Living Foods, Ghost Energy, GoodBelly, Guayaki, Happy Viking, Harmless Harvest, Health-Ade, Hint Water, Humm Kombucha, Huzzah, Iconic, Just Ice Tea, Karma Wellness Water, Kitu Super Coffee, La Colombe, La Croix, Lifeway, Liquid Death, Mamma Chia, MatchaBar, Mayawell, Mingle Moctails, Nectar Girl, Neuro, Oatly, Olipop, OWYN, Poppi, Premier Protein, Prime Hydration, Protein2O, Q Mixers, Ready Nutrition, Reed's, Sambazon, Sapsucker, Soylent, Sparkling ICE, Suja, Sweet Leaf/Tradewinds, Vita Coco, Voss, Zevia, Zola Açaí and so many more.
Our up and coming beverage companies market research analysis takes on the brands to watch in the various non-alcohol sectors and what they are doing to differentiate themselves. It also discusses the strengths of various emerging brands and categories and the challenges they'll face going forward.

NOTE:

The 2024 edition of this report has not yet been published. The dates on tables of contents/exhibits and sample data reflect information from last year's edition of this report.

The 2024 edition you receive will have updated analysis, data through 2023 and projections through 2028 where applicable.

1. EMERGING NON-ALCOHOLIC BEVERAGE SEGMENTS

The Up-and-Coming Beverages pg 1

2. THE NEXT WAVE OF NO-ALCOHOL BEVERAGES IN THE U.S.

HIGH-END WATER

Overview pg 25
Sparkling ICE pg 36
Zen WTR pg 39
Liquid Death pg 40
Path pg 41
Icelandic Glacial pg 42
Flow Water pg 44
Proud Source/Source Global pg 46
blk pg 47
Nirvana Springs pg 48
Alkaline88 pg 50
Aquahydrate pg 52
Eternal pg 53
Voss pg 54
Perfect Hydration pg 57
Just Water pg 58
Boxed Water is Better pg 59
Richard's Rainwater pg 60
Rambler Sparkling Water pg 61
Evamor pg 61
Waiakea Hawaiian Volcanic Water pg 62
Hawaii Volcanic pg 64
Hy Vida pg 64
HFactor pg 66
Aqua Carpatica pg 66
Jove pg 67
Rebel Beverage Labs (Loftiwater) pg 68
Splendor pg 68

DAIRY AND DAIRY ALTERNATIVE BEVERAGES

Overview pg 70
Califia Farms pg 73
Ripple Foods pg 75
Oatly pg 78
SunOpta pg 80
Saputo pg 82
A2 Milk pg 83
Alexandre Family Farm pg 84
Sproud pg 84
New Barn pg 85
Malk pg 86
Three Trees pg 87
Milkadamia pg 88
Mooala pg 89
Elmhurst 1925 Milked pg 89
Koita pg 90
Panos Farms pg 91
Borden Dairy pg 92
Hart Dairy pg 93
Spylt pg 93
NotCo pg 94
Strive Altmilks/Perfect Day pg 94
TurtleTree pg 95
Imagindairy pg 96
Numilk pg 96
Minor Figures pg 97
Nutpods pg 98
Good Karma pg 99
Oatbox pg 99
Hope & Sesame pg 100
Oddlygood (Valio) pg 101
Hazelicious pg 102

SODAS

Overview pg 103
Zevia pg 113
Tractor Soda pg 114
Reed's pg 116
Boylan's pg 119
Jones Soda pg 120
Dry Soda pg 122
Sprecher pg 123
Maine Root pg 125
Bruce Cost Ginger Ale pg 126
Cheerwine pg 127
Grown-up Soda (GuS) pg 128
United Sodas of America pg 129
Fresquita pg 130
Original New York Seltzer pg 131
Clearly Canadian pg 132
Bundaberg pg 133
New Wave Soda pg 134
Uncle Waithley's Vincy Brew pg 134
Green Bee Soda pg 135

JUICE

Overview pg 136
Bolthouse Farms pg 146
Calypso Lemonade pg 148
Sambazon pg 151
Bossa Nova pg 153
Zola Açaí pg 153
Mamma Chia pg 154
Ralph & Charlie's pg 156
Cheribundi pg 156
Uncle Matt's Organics pg 158
Natalie's Orchid Island pg 159
Swoon pg 160
Sol-Ti pg 161
De La Calle Tepache pg 163
Ruby Hibiscus Water pg 164
Cawston Press pg 165
Barfresh Group pg 166
Chiki Chiki Boom Boom pg 166
Agua Bonita pg 167
Gunna pg 168
Poppilu Antioxidant Lemonade pg 169
Smart Pressed Juice pg 170
Pressed pg 171
New Tree Fruit Co. pg 172
Better Juice pg 173
Phyll pg 173
Fruitish, Krisp Flavas pg 174
Orange Toucan Moringa pg 175

HYDRATION/ENHANCED WATER

Overview pg 176
Prime Hydration pg 183
Electrolit pg 184
Revitalyte pg 185
Biolyte pg 186
Recover 180 pg 187
Roar Organic pg 187
BioSteel pg 188
Lemon Perfect pg 190
Waterdrop pg 192
Ready Nutrition pg 193
A-Game pg 194
Hoist pg 194
Coco5 pg 196
Greater Than pg 198
DripDrop pg 199
SOS Hydration pg 200
Hydrant pg 201
Barcode pg 202
Nooma pg 203
Halo pg 204
Play Mode pg 205
BYLT pg 206
Berri Fit pg 207
Dyla Brands (Stur Liquid Water Enhancer) pg 208
Local Weather pg 209
Leisure Project pg 209
Wet Hydration pg 210
Smootch pg 211

READY-TO-DRINK TEA

Overview pg 212
AriZona pg 220
Milo's Famous Sweet Tea pg 223
Joe Tea pg 225
Just Ice Tea pg 226
Sweet Leaf/Tradewinds pg 227
Seven Teas pg 228
Saint James Tea pg 229
Humanitea pg 230
Shaka Tea pg 230
EquiTea pg 231
Brooklyn Best pg 232
Halfday pg 233
Twrl pg 234
Minna pg 234
Argo Tea pg 235
MatchaBar pg 237
Moonshine Sweet Tea pg 238
Ryl pg 239
Weird Tea pg 240
Bad Tea pg 240
Unsweet Organics pg 241
TeaOnic pg 242
HopTea/HopLark pg 243
Rishi pg 244
Thaiwala pg 245
Bhakti Chai pg 245
Bos Rooibos pg 246
Cusa Powdered Tea pg 247
Tea Drops pg 249
Sarilla Draft Tea pg 250
Doc's Tea pg 250
Dona Chai pg 251
Zest Tea pg 252
Tea of a Kind pg 252
8th Wonder pg 253
Enroot pg 254
Leelanau pg 254
Ku Cha pg 255
Yaupon Teahouse & Apothecary pg 256
Ilex Organics/Yaupon Brothers pg 257

PLANT-BASED WATERS

Overview pg 259
Vita Coco pg 265
Zico pg 268
Harmless Harvest pg 269
C2O pg 270
Obrigado Coconut Water pg 272
Blue Monkey pg 273
Waikoko pg 273
Taja Coconut pg 274
CoAqua Coconut Water pg 274
Eliya Coconut Water pg 275
Buddha Brands pg 276
Once Upon a Coconut pg 277
100 Coconuts pg 278
Genius Juice pg 280
Treo Fruit & Birch Water pg 280
Sap! pg 282
Sapsucker pg 282
True Nopal Cactus Water pg 283
Caliwater pg 284
Pricklee pg 285
Pickle Juice pg 285
Tsamma Watermelon/Sarah’s Homegrown pg 287
Bhoomi Cane Water pg 288
Reveal pg 289
Mela Water pg 290
KoKoMio pg 290

ESSENCE WATERS

Overview pg 292
Hint Water pg 295
LaCroix/Cúrate pg 297
Waterloo Sparkling pg 299
Spindrift pg 300
Hal's Seltzer pg 302
Sound Sparkling Water pg 303
Sanzo pg 304
Heywell pg 305

KOMBUCHA

Overview pg 306
GT's Kombucha pg 313
Health-Ade pg 315
Brew Dr. Kombucha pg 317
Humm Kombucha pg 319
Revive Kombucha pg 320
Better Booch + Live Kombucha pg 321
Remedy Drinks pg 323
Marin Kombucha pg 324
Buchi pg 325
Rise Kombucha pg 326
Rowdy Mermaid pg 327
Mobtown Fermentation (Wild Bay Kombucha) pg 328
Aqua ViTea pg 329
WhaleBird pg 329
Element pg 330
KTonic pg 331
Greenbelt pg 332
Bear's Fruit pg 332
BKE pg 334
Kombucha Town pg 335
Holy Kombucha pg 336
Cove pg 337
Walker Brothers pg 337

GUT-HEALTH

Overview pg 339
Lifeway pg 342
Bragg pg 344
GoodBelly pg 345
Olipop pg 346
Poppi pg 348
Culture Pop pg 349
Mayawell pg 349
Huzzah! pg 350
Karma Wellness Water pg 351
Supergut (Muniq) pg 352
Hellowater pg 353
GoLive (The Lively Brand) pg 354
WaNu pg 355
Shrubbly pg 356

MIXERS/ALCOHOL-ALTERNATIVES

Overview pg 357
Fever-Tree pg 362
Q Mixers pg 364
Distill Ventures/Seedlip pg 366
Owen's Craft Mixers pg 367
Mocktails pg 369
Ripe Craft Bar Juice pg 369
WithCo pg 370
East Imperial pg 371
Top Note pg 372
Zing Zang pg 373
Charleston Beverage pg 374
Frosé (Kelvin Slush Co.) pg 375
18.21 Bitters pg 376
Navy Hill pg 377
Nectar Girl pg 377
Arriba Chelada pg 378
Tost pg 379
Kin Euphorics pg 381
ZBiotics pg 382
Athletic Beer pg 383
Partake pg 385
Best Day Brewing pg 385
Avec pg 386
Mocktail Club pg 387
Hiyo pg 387
De Soi pg 388
Spiritless pg 389
Mingle Mocktails pg 391
Lyre's pg 392
Hop WTR pg 393
Hoplark/Hoptea pg 393
MixoloShe pg 395
Sans pg 395
Drink Monday pg 396
Aplós pg 396
Abstinence pg 397
Betty Buzz pg 397
Ghia pg 398
Proxies pg 399
Wilderton pg 400
Parch pg 401

CANNABIS BEVERAGES

Overview pg 402
Cann/Sweet Reason pg 408
Wynk/Countdown pg 409
Recess pg 410
Daytrip pg 412
Vybes pg 413
Ceria pg 414
Weller pg 415
Sprig pg 417
Kalo pg 418
Wnder pg 419
CBD Living pg 420
Cloud Water pg 420
Defy pg 421
Mad Tasty pg 423
Trip Hemp pg 423
Sati pg 424
Altitude pg 425
Loki pg 426
Day One pg 427
Cann-Ade pg 428
Stay Cool pg 428
Gym Weed pg 429
Centr pg 430

PROTEIN/MEAL REPLACEMENT

Overview pg 431
Premier Protein (BellRing Brands) pg 437
Atkins/Quest (Simply Good Food) pg 438
Orgain pg 439
Huel pg 440
OWYN (Only What You Need) pg 441
Soylent pg 443
Protein2O pg 444
SlimFast pg 446
Iconic pg 447
Koia pg 448
Powerful Protein Shake pg 449
LA Libations (Don’t Quit/Golden Wing/Orro) pg 450
Click pg 453
CTRL pg 453
Happy Viking pg 454
Your Super pg 455
TrueFit pg 457
Vega pg 458
Mikuna pg 458
Oobli (formerly Joywell) pg 459

FUNCTIONAL BEVERAGES

Overview pg 461
Kill Cliff pg 467
Yesly pg 468
Laird Superfood pg 469
Odyssey Mushroom Elixir pg 471
Neuro pg 472
Shine Water pg 473
Bossa Nova pg 473
EO3 (formerly Enhanced Recovery) pg 474
Leilo pg 475
Slide pg 477
Space Shake pg 477
Ladder pg 478
Bala pg 479
Good Idea pg 480
VitaCup pg 481
BioLift pg 482
Swirlit/Osho pg 483
Breinfuel pg 483
Recoup pg 484
Lokai pg 485

YERBA MATE/GUAYUSA

Overview pg 486
Guayaki pg 489
Yerbae pg 490
Clean Cause pg 492

ENERGY DRINKS

Overview pg 493
C4 pg 503
Congo Brands (3D/Alani Nu/Prime Energy) pg 504
Celsius pg 506
Guru Energy pg 509
Zoa pg 510
Ghost pg 511
Gym Weed pg 512
A Shoc pg 513
Rowdy pg 514
G Fuel pg 515
Uptime pg 517
Redcon1 pg 518
Phocus pg 519
Goat Fuel pg 520
Ryse Fuel pg 521
Bucked Up pg 522
Lucky F*ck pg 522
Gorgie pg 523
LifeAid/FitAid pg 524
Riot Energy pg 525
Nerd Focus pg 526
Update Energy pg 527
Exponent Fusion pg 528
EBoost pg 529
Nocco pg 530
Joyburst pg 531
3E pg 532
Sunshine Beverages pg 533
Oca pg 534
Bawls/Crunk!!! pg 534
Marquis pg 535
Patria pg 536
Sway pg 537
R7 pg 538
Good Idea pg 538
Rat Bastard pg 539
Glukos pg 540

SHOTS

Overview pg 541
5-Hour pg 542
Vitamin Energy pg 543
Forto pg 545
So Good So You pg 546
Ethan's Functional Shots pg 547
Kor Shots pg 548
Morning Recovery pg 548
The Plug Drink pg 549
Monfefo pg 550
Romr pg 551
MTE pg 552

HPP/CLEANSES

Overview pg 553
Suja pg 558
Forager pg 561
Rebbl pg 562
Garden of Flavor pg 563
Urban Remedy pg 564
WTRMLN WTR pg 565
Deluxe Honeydrop pg 566
Lumi pg 568
Arden's Garden pg 569

READY-TO-DRINK COFFEE

Overview pg 570
Rasa Coffee pg 578
La Colombe pg 579
Bulletproof Coffee pg 580
Kitu Life Super Coffee pg 582
Chamberlain Coffee pg 583
Rise Brewing pg 583
Black Rifle Coffee pg 585
Nguyen Coffee pg 587
Fire Department Coffee pg 588
High Brew pg 589
Chameleon Cold Brew pg 590
Forto pg 591
Dutch Bros pg 592
Grady's pg 593
Wandering Bear pg 594
Joyride pg 595
Riff pg 596
Bluestone Lane pg 598
Verve Coffee Roasters pg 599
Slingshot Coffee pg 600
Elemental Beverage pg 601
Jot pg 602
Loco Coffee pg 602
Steeped Coffee pg 603
Alpine Start pg 604
Explorer pg 605
Snowing in Space pg 606
Bellwether Coffee pg 606
Taika pg 607
Quokka pg 608
FairWave pg 608
Trade pg 609
Crio Bru pg 610
Mud WTR pg 611
Clevr pg 612
Copper Cow pg 612
Cometeer Coffee pg 613
Atomo Coffee pg 614
Danger Coffee pg 614

KIDS' BEVERAGES

Overview pg 616
Good2Grow pg 622
Plezi pg 624
Rethink Kids Water pg 624
Sneakz pg 626
Juicy Juice pg 627
Silly Juice pg 628
Hapi Water pg 629
Kaylee's Culture pg 629
Tim Tam Tummy pg 630

Next Wave of No-Alcohol Beverages in the U.S., The - Advance Purchase

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