New Report: 2024 Alternative Adult Beverages in the U.S.
2/27/2025
BMC is pleased to announce the publication of its Market Report Alternative Adult Beverages in the U.S.
Alternative Adult Beverages in the U.S. from Beverage Marketing Corporation identifies products and trends relating to consumer demand for drinks different from the traditional three adult beverage types. This report profiles fast-growing emerging segments and the brands comprising them, including volume, share and growth data. Alternative adult beverages (AABs) are broken into four basic components: beer-related (like hard seltzers), wine-related (like wine coolers), distilled spirits related (like ready-to-drink cocktails) and cannabis beverages.
For more information, or to purchase this report, please click here.