Founded in 1972 by Michael C. Bellas, Beverage Marketing Corporation (BMC) provides a broad range of services and products to the beverage industry.
Our Mission
Our mission is to add value and provide meaningful insights to our clients by leveraging our extensive industry-related expertise, our reservoir of proprietary market information and our access to industry experts to provide products and services that meet our clients' needs and budgets while helping them to overcome their challenges and achieve their objectives.
Our Vision
BMC will continue to be a leader in providing unparalleled data and market insights to our clients by building on our 50+ years of experience in tracking, analyzing and forecasting the multi-faceted beverage marketplace. With this firm foundation at our core we will provide clients with value added perspective that helps them identify and take advantage of market opportunities in the always fascinating and ever-evolving beverage industry.
Through several areas of practice — Custom Services, Expert Witness and Research/Analytics, BMC provides accurate market performance/trend data and forecasts, industry expertise and market insight to the global beverage marketplace and allied industries. Our offerings include industry databases (DrinkTell™, The BMC Company Database™ and others), market reports and a data-driven newsletter (The Beverage Strategist™), as well as tailored services including custom research, quarterly briefings, private presentations, strategic and tactical market assessments, due diligence and expert witness services.
BMC began as a data services firm, publishing a series of beverage market reports and a comprehensive beverage industry directory. Today, our research and data division, BMC Research/Analytics has evolved, offering more than 35 Market Reports focusing on various alcohol and non-alcohol beverage topics. These reports provide all–sales channel inclusive data and forecasts. In addition, BMC Research/Analytics is also home to the beverage industry's first ever all-inclusive, all-channel database with market forecasts — DrinkTell™ and The BMC Company Database™ which tracks beverage manufacturers, bottler and distribution networks. The group also offers co-packer database research, new product introduction tracking and more.
BMC also use its proprietary data and deep understanding of the industry as a starting point through which our Custom Research Services team offers tailored services for times when an off-the-shelf solution doesn't quite fit. These services include providing a broad range of custom research capabilities, quarterly market briefings, private presentations, strategic and tactical market assessments and due diligence services.
Clients for these services include companies throughout the supply chain including beverage manufacturers and marketers, ingredient or equipment manufacturers as well as trade associations, investors and private equity firms, entrepreneurs and consultants requiring a deep dive and greater perspective on the nuances of the beverage industry as a basis for their assignments. Additionally, BMC's Expert Witness Services implement a fact based approach to assisting companies involved in litigation by building upon the firm foundation provided by our proprietary databases and 50+ years of industry expertise to provide well-reasoned, supportable testimony.
Finally, for nearly three decades, BMC has annually co–hosted The Beverage Forum, gathering global industry leaders, experts and the most promising entrepreneurs to discuss the current and future status of the global beverage industry.