1. THE U.S. ORGANIC BEVERAGE MARKET

2. THE U.S. ORGANIC BEER MARKET

3. THE U.S. ORGANIC CARBONATED SOFT DRINK MARKET

4 THE U.S. ORGANIC COFFEE MARKET

5. THE U.S. ORGANIC DISTILLED SPIRITS MARKET

6. THE U.S. ORGANIC ENERGY DRINK MARKET

7. THE U.S. ORGANIC FRUIT BEVERAGE MARKET

8. THE U.S. ORGANIC MILK MARKET

9. THE U.S. ORGANIC SOYMILK MARKET

10. THE U.S. ORGANIC TEA MARKET

11. THE U.S. ORGANIC WINE MARKET

12. THE PROJECTED U.S. ORGANIC BEVERAGE MARKET

Why choose Beverage Marketing Corporation Reports?

Beverage Marketing Corporation's market reports set the beverage industry standard for reliable data and insightful analysis. Count on our more than 40 years of experience and deep understanding of the industry to provide you with the most reliable data and crystal clear total market insight available anywhere.

Our reports are all-sales-channel inclusive, so you get a complete picture of the true size of the beverage marketplace covering multiple facets within their given topic.

 Unparalleled U.S. beverage industry expertise from BMC’s 40-plus years tracking and analyzing the U.S. beverage market

 Benefit from our unsurpassed relationships with key decision makers throughout the beverage industry

 The most reliable, granular total U.S. market data in the industry BMC offers depth of data and analysis you won't find anywhere else

Compare BMC Against Our Competitors	BMC Market Reports
Historical, current and projected category volume, wholesale and retail dollar sales
Detailed breakouts and projections of product volume by package size and material size (on- and off-premise inclusive)
Consumer demographic profile data for beverage segment and key brands, plus ad expenditures by category and key brands for 18 key media break-outs
Regional all-sales channel inclusive data and projections
Quantification of organic market in each major beverage sector
Historical, current and projected flavor data, diet vs. regular statistics and so much more
This specific feature set describes BMC's U.S. Beverage Category Reports. A U.S. Beverage Category Report is a comprehensive Market Report that covers a single major beverage category such as beer or carbonated soft drinks. This specific feature set does not apply to Topline Reports, Multiple Beverage Overview Reports or Global Market Reports or to Market Reports on emerging sectors such as coconut water, plant water or Sparkling Ice.

Beverage Marketing Corporation offers a total market view

Beverage Marketing Corporation’s market reports offer total market, all-sales-channel inclusive data and key distribution channel break-outs. BMC provides you with a total view of the market. No matter where a beverage is sold or consumed, it's in our market totals. Plus, we give you key channel break-outs so trends are in perspective. Whether you use our reports as a stand-alone resource or to augment the scanner data you also purchase, BMC provides the total picture you need to truly grasp the trends and take advantage of market opportunities.

Methodology - U.S. Reports

Beverage Marketing Reports are made up of primary research conducted by Beverage Marketing analysts enhanced with comprehensive additional research and analysis.

As industry experts with more than 40 years' experience, we believe that the most value can be gained not through simple tabulation of raw data, but by analyzing, interpreting and carefully filtering the data through the prism of industry expertise. Every year, Beverage Marketing conducts comprehensive interviews with key industry executives, discussing trends and issues affecting the industry. Moreover, extensive research of leading and second-tier players and their respective bottlers and distributors is conducted in each market segment to analyze their impact on the total beverage universe. Information obtained in these discussions enables the BMC staff to quantify and analyze the scope of each market segment. Our ability to obtain this data as well as subjective interpretations from leading companies results from years spent building relationships, which of course have trust and integrity as the cornerstone.

Data from the company's exclusive BMCDrinkTell™ database coupled with comprehensive secondary research, using a variety of sources, augments this information, providing a basis upon which to probe the more timely issues in each market segment.

From a select group of companies, we survey a statistically relevant sample base to determine the following:

• Sales Volume
• Wholesale Dollar Sales
• Retail Dollar Sales
• Market Share
• Growth
• Packaging (materials and sizes)
• Advertising/Marketing
• Distribution
• Regional Trends
• Leading Companies
• Leading Brands
• Demographics
• Projections

Beverage Marketing's approach to the marketplace, which emphasizes total-market, all-channel-inclusive data (from grocery to foodservice to convenience stores to Wal-Mart to club stores to vending, etc.), is supplemented with information from Scarborough Research for demographic data and Kantar Media for advertising expenditure data.

Methodology for Global Reports

Beverage Marketing's global market reports contain up-to-date statistics and analysis based on data gathered from a variety of sources.

Beverage Marketing bases its original research and analysis on information from industry executives from leading companies (see U.S. Methodology Statement for additional detail) and from trade and research organizations such as Productschap voor Gedistilleerde Dranken/Commodity Board for the Distilled Spirits Industry (Netherlands), Office International de la Vigne et du Vin (OIV) and the Food and Agriculture Organization of the United Nations (FAO).

• For population statistics, Beverage Marketing uses data from the U.S. Census Bureau as well as the UN.
• The company supplements information culled from primary sources with additional information gathered from databases such as Factiva, newspapers such as the New York Times and Wall Street Journal, and beverage industry trade publications.
Beverage Marketing makes every effort to produce reports on the international marketplace that are as comprehensive, accurate and timely as possible. It analyzes data for more than 200 countries, territories and areas for each report.
• In some cases, for reasons of space, countries with no significant, if any, production or consumption of a given beverage type are not listed in the exhibits of volume, share and growth data.
• However, in those chapters of The Global Multiple Beverage Marketplace where both production and consumption data are shown, a country is included in both sets of exhibits even if it only has a significant presence in one area. For instance, many countries consume notable quantities of coffee but produce little or none themselves.
• United Nations designations are used throughout the reports. (The presentation of this material does not imply the expression of any opinion whatsoever concerning the legal status of any country, area or territory or of its authorities, or concerning the delimitations of its frontiers.)
Information on beverages derived from primary agricultural commodity crops (e.g., coffee and tea) was calculated using production as well as import and export data from both the FAO and the U.S. Department of Agriculture.
• With these beverages, consumption was calculated by adding together production and import figures and subtracting exports, with adjustments made for inventory stocks.
• The chapters on coffee and tea include statistics on both dry weight of beans and leaves as well as estimates of liquid equivalents.
• Although import and export data were used to determine each countries' consumption of coffee and tea, only production and consumption (and related share and growth data) are displayed in the chapters.
• Imports and exports play less of a role in the milk market. In the chapter on milk, total milk production is documented and estimates are presented on how much of that milk is consumed in fluid form.
• Reports on particular beverage categories, such as The Global Beer Market and The Global Bottled Water Market, use data from beverage companies participating in the categories as well as trade groups and suppliers.
• For population statistics, Beverage Marketing uses data from the U.S. Census Bureau as well as the UN.
• The company supplements information culled from primary sources with additional information gathered from databases such as Factiva, newspapers such as the New York Times and Wall Street Journal, and beverage industry trade publications.
Beverage Marketing makes every effort to produce reports on the international marketplace that are as comprehensive, accurate and timely as possible. It analyzes data for more then 200 countries, territories and areas for each report.
• In some cases, for reasons of space, countries with no significant, if any, production or consumption of a given beverage type are not listed in the exhibits of volume, share and growth data.
• However, in those chapters of The Global Multiple Beverage Marketplace where both production and consumption data are shown, a country is included in both sets of exhibits even if it only has a significant presence in one area. For instance, many countries consume notable quantities of coffee but produce little or none themselves.
• United Nations designations are used throughout the reports. (The presentation of this material does not imply the expression of any opinion whatsoever concerning the legal status of any country, area or territory or of its authorities, or concerning the delimitations of its frontiers.
• Information on beverages derived from primary agricultural commodity crops (e.g., coffee and tea) was calculated using production as well as import and export data from both the FAO and the U.S. Department of Agriculture.
• With these beverages, consumption was calculated by adding together production and import figures and subtracting exports, with adjustments made for inventory stocks.
• The chapters on coffee and tea include statistics on both dry weight of beans and leaves as well as estimates of liquid equivalents.
• Although import and export data were used to determine each countries' consumption of coffee and tea, only production and consumption (and related share and growth data) are displayed in the chapters.
• Imports and exports play less of a role in the milk market. In the chapter on milk, total milk production is documented and estimates are presented on how much of that milk is consumed in fluid form.
• Reports on particular beverage categories, such as The Global Beer Market and The Global Bottled Water Market, use data from beverage companies participating in the categories as well as trade groups and suppliers.