Evolving Sports Drink Market in the U.S. through 2028: Market Essentials, The

2024

Price: $ 4595.00

Rehydration, protein, meal replacement. Get a comprehensive view of the market for U.S. sports beverages and the changing dynamics and brand share shifts in the sector as newer brands continue to fight to chip away at the market share of the category leaders. Plus, a view of the evolving protein drink and meal replacement market. This report provides an in-depth view of the sports drink market, including all sales channel inclusive sales, growth and market share results by brand and analysis of key players. For added perspective, current, historical and forecasted sector performance data by flavor, diet vs. regular, geographic region, distribution channels and packaging. Added insight includes quarterly growth data for the segment, pricing data, consumer demographics and advertising expenditure data. Plus, a look at protein and meal replacement market performance by brand as well as historical and current data and BMC’s forecasts for the sector.

This market report also offers projections from a number of vantage points and provides users with the data needed to identify opportunities, benchmark their progress and set goals for the future.

The report presents the data in Excel spreadsheets, which it supplements with a concise executive summary highlighting key developments as well as a detailed discussion of the leading sports beverage companies.

  • 2024 Edition - Published November 2024.
  • Data through 2023, preliminary 2024 figures and projections through 2028.
  • More than 50 Excel tables plus an executive summary detailing trends and comprehensive profiles of leading companies, their brands and their strategies.
  • Immediate download; PDF, PowerPoint, Word and Excel formats; 3-user access.
The Evolving Sports Drink Market in the U.S. through 2028: Market Essentials
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

This report provides in-depth data, shedding light on various aspects of the market through reliable total market data. Questions answered in this industry research report include:

  • How many gallons of sports drinks did U.S. residents consume in 2023 and the first nine months of 2024?
  • How did the packaging mix change in 2023?
  • Which distribution channel grew the fastest in 2023? Which sales channels will gain share through 2028?
  • What proportion of sports drinks are low-calorie?
  • Is the protein drink segment growing? If so, by how much?
  • What market share will sports powders and low-calorie sports beverages command by 2028?
  • Which distribution channels will gain importance in 2028?

This sports beverages research report features

The report offers an in-depth look at the category, companies and brands shaping the U.S. sports beverage market and looks at historical, current and anticipated segment growth through 2028. It provides perspective on the segment and its many facets, providing sales and volume statistics including total market retail dollar sales, wholesale dollar data and volume data. Through Beverage Marketing's reliable, all-sales-channel-inclusive data, readers get a thorough understanding of the market including:

  • Historical, current and projected market statistics with the granularity necessary to put trends in context and identify pockets of opportunity.
  • Regional perspective on the marketplace in the U.S., highlighting volume and growth pattern variations from region to region.
  • Sports drink company and brand sales volume data. Coverage includes PepsiCo (Gatorade and Gatorade Zero), Coca-Cola (Powerade, Powerade Zero and BodyArmor), Mas+ by Messi, Prime Hydration, Electrolit, G2 and Kill Cliff. Plus private label.
  • Analysis of regular vs. reduced calorie sports drink market trends.
  • A look at sports beverages by flavor through 2028.
  • Data detailing sales by key on- and off-premise distribution channels totaling 100% of market volume.
  • Volume and share data by package size historically, currently and five years into the future.
  • Advertising expenditures of the leading companies and a look at category spending by media type (including internet advertising).
  • Consumer demographic profiles comparing consumers of key brands.
  • Perspective on the protein drink market including historical, data, current performance and forecasts.
  • Protein and meal replacement brand performance including Premier Protein, Core Power, Muscle Milk, Ensure, SlimFast, Atkins, Boost, Orgain, Glucerna, Protein2O, Trimino and EAS.
  • Five-year projections for the sports drink market and its sub-segments.

EXECUTIVE SUMMARY

Introduction, Objective & Methodology slide 3

  • Introduction slide 4
  • Objective and Scope slide 5
  • Methodology slide 5
  • Sports Drink Category Definitions slide 6

The U.S. Sports Beverage Market slide 7

  • Sports Drinks Share of U.S. Multiple Beverage Market Volume 2018 versus 2023 slide 8
  • Beverage Category Volume Trends 2023 slide 9
  • Volume Share of Multiple Beverage Market by Category 2023slide 9
  • Sports Drink Wholesale Dollar and Volume Growth 2018 – 2024 slide 10
  • Sports Drink Growth Trend by Segment 2018 – 2023 slide 11
  • Sports Drink Per Capita Consumption 1993 – 2023 slide 12
  • Sports Drink Regional Wholesale Dollar Shares 2023 slide 13

Sports Beverage Categories and Trends slide 14

  • Issues and Trends slide 15
  • Leading Sports Drink Brands by Volume 2023 slide 16
  • Leading Sports Drink Brands’ Share of Volume 2018 and 2023 slide 17
  • Sports Drink Flavors by Volume 2023 slide 18
  • Sports Drink Volume by Flavors 2018 and 2023 slide 19
  • Regular and Diet Sports Drink Volume 2023 slide 20
  • Share of Sports Drink Volume: Regular vs. Diet 2018 and 2023 slide 21
  • Sports Drink Distribution Channels by Volume 2023 slide 22
  • Share of Sports Drink Volume by Distribution Channel 2018 and 2023 slide 23
  • Sports Drink Volume by Packaging Types and Sizes 2023 slide 24
  • Share of Sports Drink Volume by Packaging Type and Size 2018 and 2023 slide 25
  • Protein Drink Wholesale Dollars 2018 – 2023 slide 26

Outlook and Future slide 27

  • Projected Sports Drink Wholesale Dollar and Volume Compound Annual Growth 2013 – 2028 slide 28
  • Projected Regular and Diet Sports Drink Volume Shares 2023 and 2028 slide 29
  • Projected Sports Drink Volume by Flavor 2023 and 2028 slide 30
  • Sports Drink Distribution Channels by Volume and Share 2023 – 2028 slide 31
  • Projected Sports Drink Volume Share by Distribution Channel 2023 and 2028 slide 32
  • Sports Drink Volume by Packaging Type and Size 2023 – 2028 slide 33
  • Projected Share of Sports Drink Volume by Packaging Type and Size 2023 and 2028 slide 34
  • Protein Drink Wholesale Dollars 2018 – 2028 slide 35

 

LEADING COMPANY PROFILES

Leading Sports Beverage Companies and Their Brands

PepsiCo, Inc. - Gatorade

  • Overview pg 1
  • Marketing pg 2
  • Distribution pg 29

Coca-Cola Company

  • Powerade – Overview pg 32
  • Powerade – Marketing pg 32
  • Powerade – Distribution pg 37
  • BodyArmor – Overview pg 38
  • BodyArmor – Marketing pg 40

Prime Hydration pg 45

Electrolit pg 47

Mas+ by Messi pg 49

Biolyte pg 50

 

EXHIBITS

1. SPORTS BEVERAGE MARKET

  • 1.1 New Age Beverage Market Segments Estimated Wholesale Dollar Sales 2018 – 2028
  • 1.2 New Age Beverage Market Segments Share of Wholesale Dollar Sales 2018 – 2028
  • 1.3 New Age Beverage Market Segments Change in Wholesale Dollar Sales 2019 – 2028
  • 1.4 New Age Beverage Market Segments Estimated Retail Dollar Sales 2018 – 2028
  • 1.5 New Age Beverage Market Segments Share of Retail Dollar Sales 2018 – 2028
  • 1.6 New Age Beverage Market Segments Change in Retail Dollar Sales 2019 – 2028
  • 1.7 New Age Beverage Market Segments Estimated Volume 2018 – 2028
  • 1.8 New Age Beverage Market Segments Share of Volume 2018 – 2028
  • 1.9 New Age Beverage Market Segments Change in Volume 2019 – 2028
  • 1.10 Global Sports Beverage Market Estimated Wholesale Dollar Sales, Gallonage and Growth 2002 – 2028
  • 1.11 U.S. Sports Beverage Market Wholesale Dollar Sales and Volume 1985 – 2028
  • 1.12 U.S. Sports Beverage Market Dollar Sales and Volume Growth 1986 – 2028
  • 1.13 U.S. Sports Beverage Market Per Capita Consumption 1985 – 2028
  • 1.14 U.S. Sports Beverage Market Compound Annual Growth 1990 – 2028
  • 1.15 U.S. Sports Beverage Market Retail Dollar Sales and Growth 2000 – 2028
  • 1.16 U.S. Sports Beverage Market Volume and Growth by Quarter 2023 – 2024
  • 1.17 U.S. Sports Beverage Market Wholesale Dollars and Growth by Quarter 2023 – 2024
  • 1.18 U.S. Sports Beverage Market Quarterly Volume Shares in Measured Channels 2003 – 2023

2. SPORTS BEVERAGE REGIONAL MARKETS

  • 2.19 Regional Sports Beverage Markets Wholesale Dollar Sales 1986 – 2028
  • 2.20 Regional Sports Beverage Markets Share of Wholesale Dollar Sales 1986 – 2028
  • 2.21 Regional Sports Beverage Markets Change in Wholesale Dollar Sales 1987 – 2028
  • 2.22 Regional Sports Beverage Markets Estimated Volume 1986 – 2028
  • 2.23 Regional Sports Beverage Markets Share of Volume 1986 – 2028
  • 2.24 Regional Sports Beverage Markets Change in Volume 1987 – 2028

3. REDUCED CALORIE AND REGULAR SPORTS BEVERAGES

  • 3.25 Sports Beverage Market Volume by Calorie Count 2018 – 2028
  • 3.26 Sports Beverage Market Share of Volume by Calorie Count 2018 – 2028
  • 3.27 Sports Beverage Market Change in Volume by Calorie Count 2019 – 2028
  • 3.28 Sports Beverage Market Wholesale Dollars by Calorie Count 2018 – 2028
  • 3.29 Sports Beverage Market Share of Wholesale Dollars by Calorie Count 2018 – 2028
  • 3.30 Sports Beverage Market Change in Wholesale Dollars by Calorie Count 2019 – 2028

4. SPORTS BEVERAGE FLAVORS

  • 4.31 Sports Beverage Flavors Estimated Volume by Flavor 2018 – 2028
  • 4.32 Sports Beverage Flavors Share of Volume by Flavor 2018 – 2028
  • 4.33 Sports Beverage Flavors Change in Volume by Flavor 2019 – 2028

5. SPORTS BEVERAGE SEGMENTS AND DISTRIBUTION CHANNELS

  • 5.34 Sports Beverage Segments Wholesale Dollar Sales 1986 – 2028
  • 5.35 Sports Beverage Segments Share of Wholesale Dollar Sales 1986 – 2028
  • 5.36 Sports Beverage Segments Change in Wholesale Dollar Sales 1987 – 2028
  • 5.37 Sports Beverage Distribution Channels Wholesale Dollar Sales 1986 – 2028
  • 5.38 Sports Beverage Distribution Channels Share of Wholesale Dollar Sales 1986 – 2028
  • 5.39 Sports Beverage Distribution Channels Change in Wholesale Dollar Sales 1987 – 2028
  • 5.40 Sports Beverages Estimated Volume by Distribution Channel 2018 – 2028
  • 5.41 Sports Beverages Share of Volume by Distribution Channel 2018 – 2028
  • 5.42 Sports Beverages Change in Volume by Distribution Channel 2019 – 2028

6. SPORTS BEVERAGE PACKAGING

  • 6.43 Sports Beverage Packaging Volume by Size and Type 2018 – 2028
  • 6.44 Sports Beverage Packaging Share of Volume by Size and Type 2018 – 2028
  • 6.45 Sports Beverage Packaging Change in Volume by Size and Type 2019 – 2028

7. LEADING SPORTS BEVERAGE COMPANIES AND THEIR BRANDS

  • 7.46 Leading Sports Beverage Brands Estimated Wholesale Dollar Sales 2018 – 2023
  • 7.47 Leading Sports Beverage Brands Share of Wholesale Dollar Sales 2018 – 2023
  • 7.48 Leading Sports Beverage Brands Change in Wholesale Dollar Sales 2019 – 2023
  • 7.49 Leading Sports Beverage Brands Estimated Volume 2018 – 2023
  • 7.50 Leading Sports Beverage Brands Share of Volume 2018 – 2023
  • 7.51 Leading Sports Beverage Brands Change in Volume 2019 – 2023

8. SPORTS BEVERAGE ADVERTISING EXPENDITURES

  • 8.52 Leading Sports Beverage Brands Estimated Advertising Expenditures 2018 – 2023
  • 8.53 Leading Sports Beverage Brands Share of Advertising Expenditures 2018 – 2023
  • 8.54 Leading Sports Beverage Brands Change in Advertising Expenditures 2019 – 2023
  • 8.55 Sports Beverage Advertising Expenditures by Media 2018 – 2023
  • 8.56 Sports Beverage Share of Advertising Expenditures by Media 2018 – 2023
  • 8.57 Sports Beverage Change in Advertising Expenditures by Media 2019 – 2023

9. DEMOGRAPHICS OF THE SPORTS BEVERAGE CONSUMER

  • 9.58 Demographics of the Sports Beverage Consumer 2023
  • 9.59 Demographics of the Gatorade Consumer 2023
  • 9.60 Demographics of the Powerade Consumer 2023

10. THE RTD PROTEIN DRINK MARKET

  • 10.61 RTD Protein Drink and Meal Replacement Market Estimated Volume by Segment 2018 – 2028
  • 10.62 RTD Protein Drink and Meal Replacement Market Share of Volume by Segment 2018 – 2028
  • 10.63 RTD Protein Drink and Meal Replacement Market Change in Volume by Segment 2019 – 2028
  • 10.64 RTD Protein Drink and Meal Replacement Market Estimated Wholesale Dollars by Segment 2018 – 2028
  • 10.65 RTD Protein Drink and Meal Replacement Market Share of Wholesale Dollars by Segment 2018 – 2028
  • 10.66 RTD Protein Drink and Meal Replacement Market Change in Wholesale Dollars by Segment 2019 – 2028
  • 10.67 Leading RTD Protein Drink and Meal Replacement Brands Estimated Volume 2018 – 2023
  • 10.68 Leading RTD Protein Drink and Meal Replacement Brands Share of Volume 2018 – 2023
  • 10.69 Leading RTD Protein Drink and Meal Replacement Brands Change in Volume 2019 – 2023
  • 10.70 Leading RTD Protein Drink and Meal Replacement Brands Estimated Wholesale Dollars 2018 – 2023
  • 10.71 Leading RTD Protein Drink and Meal Replacement Brands Share of Wholesale Dollars 2018 – 2023
  • 10.72 Leading RTD Protein Drink and Meal Replacement Brands Change in Wholesale Dollars 2019 – 2023

Have Questions?
Contact Charlene Harvey at 740-314-8380 ext. 250 or via email.

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