Coffee in the U.S. through 2028: Market Essentials

2024

Price: $ 4795.00

This U.S. coffee market research report from Beverage Marketing Corporation puts the U.S. market into global context and delivers data on coffee production and consumption, quarterly and annual growth, imports and exports, advertising and demographics and more. This comprehensive study looks at the performance of various sectors including roast/ground, pods, whole bean, RTD, instant and mixes, looking at segment and company/brand performance. The study also delves deeper on the ready-to-drink (RTD) coffee market looking at chilled vs shelf stable segment and brand trends and more. It also analyzes specialty coffee, coffee pods and single-cup coffee machines. Trends in the organic market and many other facets of this large yet diverse staple beverage that has moved from traditional commodity to a highly specialized market ripe for continued innovation are also examined.

The report presents the data in Excel spreadsheets, which it supplements with a concise executive summary highlighting key developments as well as a detailed discussion of the leading coffee companies. Historical, current and projected market performance is provided.

  • 2024 Edition - Published February 2025.
  • Data through 2023, selected preliminary 2024 figures and projections through 2028.
  • More than 100 Excel tables plus an executive summary detailing trends and comprehensive profiles of leading companies, their brands and their strategies.
  • Immediate download; PDF, PowerPoint, Word and Excel formats; 3-user access.
Coffee in the U.S. through 2028: Market Essentials
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

Coffee in the U.S. through 2028: Market Essentials provides in-depth data, shedding light on various aspects of the market. Questions answered in this comprehensive market report include:

  • How many gallons of coffee per person were consumed in 2024 and how did that change vs 2023? How did decaf fare vs. caffeinated?
  • Which segments of the coffee market grew the fastest? Which segments are losing the battle for market share in the U.S.? How did these segments perform in 2024?
  • How does global green coffee growth compare with growth patterns for the U.S.? Which are the leading exporters of coffee to the U.S.?
  • What are the principal distribution channels for coffee? Which sales channels have gained share in 2024? Which will gain market share to 2028? Which will lose share points?
  • How will the foodservice channel perform over the next few years? What are the growth expectations for coffee in the drug store and vending channels? What are the prospects for future growth in the total coffee market?

This U.S. coffee report features

This coffee report examines the total United States coffee market, with coverage of ready-to-drink (RTD), specialty, fair-trade and organic coffee. Get perspective on wholesale and retail sales, volume and per capita consumption. Beverage Marketing's reliable, all-sales-channel-inclusive data includes:

  • Data on volume, sales and growth and putting the U.S. market in a global perspective. Includes global and select country data on green coffee as well as fair trade coffee.
  • Break-outs of volume, share and growth of coffee sub-segments including roast/ground, pods, whole bean, instant, mixes and ready-to-drink (RTD) coffee.
  • Quarterly coffee market growth data.
  • Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales volume data. Coverage includes the J.M. Smucker Company (Folgers), the Kraft Heinz Company (Maxwell House), Nestlé S.A., Starbucks Corporation, JAB Holdings/Keurig Dr Pepper and others.
  • Volume trends for leading companies and brands for the total coffee market and by type, including whole bean, roast/ground, coffee mixes, instant coffee, coffee pods and coffee syrups.
  • Advertising expenditures of the leading coffee companies and a look at category spending is broken out by 18 media types (including Internet and Spanish-language advertising).
  • Consumer demographic profiles comparing consumers of specialty coffee.
  • Data on green, roasted, caffeinated and decaffeinated imports.
  • A look at sales, growth and share for key shelf stable and chilled RTD Coffee brands and the private label market. Brands covered include Frappuccino, Java Monster, STōK, Starbucks Doubleshot Energy, Starbucks Doubleshot, Starbucks TripleShot, Dunkin' Donuts, Chameleon, La Colombe, Starbucks Cold Brew, Stumptown, Forto Energy (Coffee), Peet's Coffee, Rockstar Roasted, Blue Bottle, Starbucks Iced Latte, Illy, Kohana, Seattle's Best, Havana, Starbucks Chilled Coffee, Califia Farms, International Delight Iced Coffee and others.
  • Five-year compound annual growth projections (CAGRs) for the coffee market and its sub-segments, including RTD coffee through 2028.

EXECUTIVE SUMMARY

Introduction, Objective & Methodology slide 3

  • Introduction slide 4
  • Objective and Scope slide 5
  • Methodology slide 5
  • Coffee Category Definitions slide 6

The U.S. Coffee Market slide 7

  • Coffee in the U.S. Share of Multiple Beverage Market Retail Dollar Sales and Volume 2024 slide 8
  • Beverage Category Volume Trends 2024 slide 9
  • Volume Share of Multiple Beverage Market by Category 2024 slide 9
  • Coffee Retail Dollar and Volume Growth 2018 - 2024 slide 10
  • Coffee Per Capita Consumption 1994 – 2024 slide 11
  • Global Green Coffee Market Change in Production 2016 – 2023 slide 12

Coffee Categories and Trends slide 13

  • Topline Trends slide 14
  • Share of Coffee Consumption by Segment 2018 and 2024 slide 16
  • Consumption and Share by Coffee Segment 2023 – 2024 slide 17
  • Coffee Consumption by Segment slide 18
  • Wholesale Dollar Share by Coffee Segment 2018 and 2023 slide 19
  • Wholesale Dollar Sales and Share by Coffee Segment 2023 – 2024 slide 20
  • Wholesale Dollar Share by Coffee Segment 2023 and 2024 slide 21
  • Leading Exporters of Coffee to the U.S. (Millions of Kilograms) 2023 slide 22
  • Leading Countries' Share of U.S. Imported Coffee Volume 2018 and 2023 slide 23
  • Share of Coffee Volume by Distribution Channel 2018 and 2023 slide 24
  • Coffee Distribution Channels by Volume and Share 2023 – 2024 slide 25
  • Leading Coffee Distribution Channels slide 26
  • Share of Coffee Volume by Distribution Channel 2023 and 2024 slide 27
  • Leading Coffee Manufacturers and Retailers slide 28
  • Leading Coffee Manufacturers by Volume (Millions of Gallons) 2023 slide 29
  • Leading Coffee Manufacturers' Share of Volume 2018 and 2023 slide 30
  • Leading Coffee Brands by Volume (Millions of Gallons) 2023 slide 31
  • Leading Brands’ Share of Coffee Volume 2018 – 2023 slide 32
  • RTD Coffee Wholesale Dollar and Volume Growth 2017 – 2024 slide 33
  • Leading RTD Coffee Brands by Volume (Millions of 192-ounce cases) 2023 slide 34
  • Leading Coffee Companies by Ad Expenditures (Thousands of Dollars) 2023 slide 35
  • U.S. Coffee Advertising by Media (Thousands of Dollars) 2023 slide 36
  • Global Green Coffee Estimated Production by Country (Thousands of Hectoliters) 2023 slide 37
  • Leading Countries by Estimated Green Coffee Production 2018 and 2023 slide 38

Outlook and Future slide 39

  • Projected Coffee Wholesale Dollar and Volume Compound Annual Growth 2013 – 2028 slide 40
  • Projected Coffee Wholesale Dollar Sales by Segment 2023 and 2028 slide 41
  • Coffee Distribution Channels by Volume and Share 2023 – 2028 slide 42
  • Projected Coffee Volume Share by Distribution Channel 2023 and 2028 slide 43
  • Projected RTD Coffee Wholesale Dollar and Volume Compound Annual Growth 2013 – 2028 slide 44

LEADING COMPANY PROFILES

Leading Coffee Companies

The J. M. Smucker Company

  • Overview and Financial pg 1
  • Marketing pg 2

The Kraft Heinz Company

  • Overview and Financial pg 9
  • Marketing pg 10

JAB Holding Company/Keurig Dr Pepper

  • Overview pg 14
  • Marketing pg 14
  • Financial and Management pg 24

Nestlé S.A.

  • Overview and Financial pg 27
  • Marketing pg 28

Starbucks Coffee Company

  • Overview and Financial pg 32
  • Marketing pg 33

Inspire Brands

  • Overview and Financial pg 42
  • Marketing pg 43

EXHIBITS

1. THE U.S. COFFEE MARKET

  • 1.1 U.S. Coffee Market Volume and Growth 1987 – 2028
  • 1.2 U.S. Coffee Market Wholesale and Retail Sales and Growth 1998 – 2028
  • 1.3 U.S. Coffee Market Wholesale and Retail Price Per Gallon 1998 – 2028
  • 1.4 U.S. Coffee Market Compound Annual Volume Growth 1995 – 2028
  • 1.5 U.S. Coffee Market Per Capita Consumption 1987 – 2028

2. THE U.S. COFFEE MARKET BY SEGMENT

  • 2.6 U.S. Coffee Market Estimated Consumption by Segment 2018 – 2028
  • 2.7 U.S. Coffee Market Share of Consumption by Segment 2018 – 2028
  • 2.8 U.S. Coffee Market Change in Consumption by Segment 2019 – 2028
  • 2.9 U.S. Coffee Market Estimated Per Capita Consumption by Segment 2018 – 2028
  • 2.10 U.S. Coffee Market Estimated Wholesale Dollars by Segment 2018 – 2028
  • 2.11 U.S. Coffee Market Share of Wholesale Dollars by Segment 2018 – 2028
  • 2.12 U.S. Coffee Market Change in Wholesale Dollars by Segment 2019 – 2028
  • 2.13 U.S. Q1 2024 Estimated Volume, Share and Growth by Coffee Segment
  • 2.14 U.S. Q2 2024 Estimated Volume, Share and Growth by Coffee Segment
  • 2.15 U.S. Q3 2024 Estimated Volume, Share and Growth by Coffee Segment
  • 2.16 U.S. 9M 2024 Estimated Volume, Share and Growth by Coffee Segment

3. U.S. COFFEE IMPORTS, EXPORTS AND STOCKS

  • 3.17 Imported Coffee Market All Countries and Types 1998 – 2023
  • 3.18 Imported Coffee Market Volume by Coffee Type 2018 – 2023
  • 3.19 Imported Coffee Market Share of Volume by Coffee Type 2018 – 2023
  • 3.20 Imported Coffee Market Change in Volume by Coffee Type 2019 – 2023
  • 3.21 Imported Coffee Market Volume by Country of Origin 2018 – 2023
  • 3.22 Imported Coffee Market Share of Volume by Country of Origin 2018 – 2023
  • 3.23 Imported Coffee Market Change in Volume by Country of Origin 2019 – 2023
  • 3.24 Imported Coffee Market Not Roasted, Not Decaffeinated Volume by Country of Origin 2018 – 2023
  • 3.25 Imported Coffee Market Share of Not Roasted, Not Decaffeinated Volume by Country of Origin 2018 – 2023
  • 3.26 Imported Coffee Market Change in Not Roasted, Not Decaffeinated Volume by Country of Origin 2019 – 2023
  • 3.27 Imported Coffee Market Not Roasted, Decaffeinated Volume by Country of Origin 2018 – 2023
  • 3.28 Imported Coffee Market Share of Not Roasted, Decaffeinated Volume by Country of Origin 2018 – 2023
  • 3.29 Imported Coffee Market Change in Not Roasted, Decaffeinated Volume by Country of Origin 2019 – 2023
  • 3.30 Imported Coffee Market Roasted, Not Decaffeinated Volume by Country of Origin 2018 – 2023
  • 3.31 Imported Coffee Market Share of Roasted, Not Decaffeinated Volume by Country of Origin 2018 – 2023
  • 3.32 Imported Coffee Market Change in Roasted, Not Decaffeinated Volume by Country of Origin 2019 – 2023
  • 3.33 Imported Coffee Market Roasted, Decaffeinated Volume by Country of Origin 2018 – 2023
  • 3.34 Imported Coffee Market Share of Roasted, Decaffeinated Volume by Country of Origin 2018 – 2023
  • 3.35 Imported Coffee Market Change in Roasted, Decaffeinated Volume by Country of Origin 2019 – 2023
  • 3.36 Exported Coffee Market All Countries and Types 1998 – 2023

4. THE U.S. COFFEE MARKET BY DISTRIBUTION CHANNEL

  • 4.37 U.S. Coffee Market Estimated Volume by Distribution Channel 2018 – 2028
  • 4.38 U.S. Coffee Market Share of Volume by Distribution Channel 2018 – 2028
  • 4.39 U.S. Coffee Market Change in Volume by Distribution Channel 2019 – 2028
  • 4.40 U.S. Coffee Market Top Retailers by Number of U.S. Locations 2023

5. THE LEADING COFFEE COMPANIES AND THEIR BRANDS

  • 5.41 U.S. Coffee Market Estimated Volume by Leading Manufacturer 2018 – 2023
  • 5.42 U.S. Coffee Market Share of Estimated Volume by Leading Manufacturer 2018 – 2023
  • 5.43 U.S. Coffee Market Change in Estimated Volume by Leading Manufacturer 2019 – 2023
  • 5.44 U.S. Coffee Market Estimated Volume by Leading Brand 2018 – 2023
  • 5.45 U.S. Coffee Market Share of Estimated Volume by Leading Brand 2018 – 2023
  • 5.46 U.S. Coffee Market Change in Estimated Volume by Leading Brand 2019 – 2023
  • 5.47 U.S. Whole Bean Coffee Market Estimated Volume by Brand 2018 – 2023
  • 5.48 U.S. Whole Bean Coffee Market Share of Estimated Volume by Brand 2018 – 2023
  • 5.49 U.S. Whole Bean Coffee Market Change in Estimated Volume by Brand 2019 – 2023
  • 5.50 U.S. Roast/Ground Coffee Market Estimated Volume by Brand 2018 – 2023
  • 5.51 U.S. Roast/Ground Coffee Market Share of Estimated Volume by Brand 2018 – 2023
  • 5.52 U.S. Roast/Ground Coffee Market Change in Estimated Volume by Brand 2019 – 2023
  • 5.53 U.S. Coffee Mix Market Estimated Volume by Brand 2018 – 2023
  • 5.54 U.S. Coffee Mix Market Share of Estimated Volume by Brand 2018 – 2023
  • 5.55 U.S. Coffee Mix Market Change in Estimated Volume by Brand 2019 – 2023
  • 5.56 U.S. Instant Coffee Market Estimated Volume by Brand 2018 – 2023
  • 5.57 U.S. Instant Coffee Market Share of Estimated Volume by Brand 2018 – 2023
  • 5.58 U.S. Instant Coffee Market Change in Estimated Volume by Brand 2019 – 2023
  • 5.59 U.S. Coffee Pod Market Estimated Volume by Brand 2018 – 2023
  • 5.60 U.S. Coffee Pod Market Share of Estimated Volume by Brand 2018 – 2023
  • 5.61 U.S. Coffee Pod Market Change in Estimated Volume by Brand 2019 – 2023

6. THE U.S. READY-TO-DRINK COFFEE MARKET

  • 6.62 U.S. RTD Coffee Market Wholesale Dollars and Case Volume 1993 – 2028
  • 6.63 U.S. RTD Coffee Market Wholesale Dollars and Case Volume Growth 1994 – 2028
  • 6.64 U.S. RTD Coffee Market Per Capita Consumption 1993 – 2028
  • 6.65 U.S. RTD Coffee Market Shelf-Stable vs. Chilled Volume and Growth 2011 – 2028
  • 6.66 U.S. RTD Coffee Market Shelf-Stable vs. Chilled Wholesale Dollars and Growth 2011 – 2028
  • 6.67 U.S. RTD Coffee Market Quarterly Volume Shares 2003 – 2024
  • 6.68 Leading RTD Coffee Brands Estimated Volume 2018 – 2023
  • 6.69 Leading RTD Coffee Brands Estimated Share of Volume 2018 – 2023
  • 6.70 Leading RTD Coffee Brands Estimated Change in Volume 2019 – 2023
  • 6.71 Leading RTD Coffee Brands Estimated Wholesale Dollars 2018 – 2023
  • 6.72 Leading RTD Coffee Brands Estimated Share of Wholesale Dollars 2018 – 2023
  • 6.73 Leading RTD Coffee Brands Estimated Change in Wholesale Dollars 2019 – 2023
  • 6.74 The Regional RTD Coffee Markets Wholesale Dollar Sales 1993 – 2028
  • 6.75 The Regional RTD Coffee Markets Wholesale Dollar Share 1993 – 2028
  • 6.76 The Regional RTD Coffee Markets Wholesale Dollar Growth 1994 – 2028
  • 6.77 U.S. RTD Coffee Market Estimated Volume by Distribution Channel 2018 – 2028
  • 6.78 U.S. RTD Coffee Market Share of Volume by Distribution Channel 2018 – 2028
  • 6.79 U.S. RTD Coffee Market Change in Volume by Distribution Channel 2019 – 2028

7. COFFEE INDUSTRY PRICING IN THE U.S.

  • 7.80 Consumer Price Index Changes for Coffee and Other Items 1995 – 2023
  • 7.81 Producer Price Index Changes for Coffee and All Commodities 1995 – 2023

8. THE ORGANIC COFFEE MARKET

  • 8.82 Global Organic Coffee Market Estimated Volume and Change 2002 – 2028
  • 8.83 U.S. Organic Coffee Market Estimated Volume and Change 2002 – 2028
  • 8.84 U.S. Organic Coffee Market Per Capita Consumption 2002 – 2028

9. U.S. COFFEE MARKET ADVERTISING EXPENDITURES

  • 9.85 U.S. Coffee Market Estimated Advertising Expenditures 2000 – 2023
  • 9.86 U.S. Coffee Market Expenditures by Leading Advertisers 2018 – 2023
  • 9.87 U.S. Coffee Market Share of Expenditures by Leading Advertisers 2018 – 2023
  • 9.88 U.S. Coffee Market Change in Expenditures by Leading Advertisers 2019 – 2023
  • 9.89 U.S. Coffee Market Advertising Expenditures by Media 2018 – 2023
  • 9.90 U.S. Coffee Market Share of Advertising Expenditures by Media 2018 – 2023
  • 9.91 U.S. Coffee Market Change in Advertising Expenditures by Media 2019 – 2023

10. DEMOGRAPHICS OF THE U.S. COFFEE CONSUMER

  • 10.92 Demographics of the Specialty Coffee Consumer 2023
  • 10.93 Demographics of the Hot Specialty Coffee Consumer 2023
  • 10.94 Demographics of the Iced Specialty Coffee Consumer 2023

11. THE GLOBAL COFFEE MARKET

  • 11.95 Global Green Coffee Market Production Volume and Growth 1994 – 2023
  • 11.96 Global Green Coffee Market Estimated Production by Country 2018 – 2023
  • 11.97 Global Green Coffee Market Share of Production by Country 2018 – 2023
  • 11.98 Global Green Coffee Market Change in Production by Country 2019 – 2023

Have Questions?
Contact Charlene Harvey at 740-314-8380 ext. 250 or via email.