New Age Beverages in the U.S. through 2028

2024

Price: $ 4995.00

Indirect competition. Competition isn’t just between similar products within a category anymore. If you aren’t keeping an eye on the products that share the shelf with, and are vying for, your product’s consumer base and market share, you’re missing a key part of the picture. This new age beverage market report offers insight on a broad array of established and emerging non-alcohol drinks that share similar attributes and consumer perceptions of those attributes (whether actual or perceived); meet similar need states; and often compete for scarce shelf space, invaluable consumer loyalty and key consumption moments. This comprehensive report also offers key data and forecasts to help you conduct cross category analysis and spot opportunities. Further, it discusses consumer drivers and innovations that are changing the face of the market. Historical, current and projected data on volume and sales are provided and leading companies and their strategies are analyzed. This study examines diverse beverage categories and their sub-categories that fall under the broad and ever-evolving New Age beverage umbrella including: coconut water, high-end CSDs, energy drinks, kombucha, plant water, probiotics, protein drinks, ready-to-drink tea and coffee, single serve dairy, single serve fruit beverages, single-serve water, sports beverages, single-serve sparkling water, vegetable/fruit juice blends and others. The astute marketer will want to keep an eye not only on their own immediate segment but on the broader competitive set for lessons, risks and opportunities.

  • 2024 Edition - Published December 2024.
  • Data through 2023, preliminary 2024 figures and projections through 2028.
  • 325+ pages with extensive text analysis, graphs, charts and 45+ tables.
  • Immediate download, PDF, Word and Excel format report, 3-user access.
New Age Beverages in the U.S. through 2028
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

The U.S. New Age Beverages report provides in-depth data and market analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean. Questions answered include:

  • Which segments of the diverse U.S. New Age beverage market grew in 2023 and which did not? Which are estimated to have grown or declined in 2024?
  • Which categories are poised for strong growth in the future? How did covid-19 impact the market?
  • What are the top beverage brands and how did they perform in 2023?
  • What's driving developments in the New Age beverage marketplace?
  • How many gallons did U.S. residents consume in 2023, and how is that likely to change in the next few years?
  • What are the leading sales channels for New Age beverages?

This report features

This comprehensive report investigates 15 non-alcoholic beverage categories that populate the domestic landscape and are characterized by Beverage Marketing Corporation as belonging to the New Age category. It offers volume, retail dollars, wholesale dollars and per capita consumption, as well as a look at the New Age beverage market by region and distribution channel.

The report provides an in-depth look at the leading companies and brands in the category and the consumer drivers, preferences and needs likely to propel consumption growth through 2028. Advertising and demographic data are also provided. Backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers get a thorough understanding of all facets of this beverage market including:

  • An overview of the diverse New Age beverage market, anchoring it in history as well as providing insight into current trends propelling the market.
  • A detailed break-out of trends in the various segments and sub-segments providing data including volume, wholesale dollar sales, wholesale prices per case and more for 21 segments and subsegments.
  • Regional look at the U.S. New Age beverage marketplace, with volume and growth data of eight segments over the past five years, and projections five years in the future.
  • Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales volume data and statistics. Profiles the wellness beverage activities of companies such as Coca-Cola Company, Keurig Dr Pepper, Ferolito, Vultaggio & Sons, Monster Beverage Corporation, PepsiCo, Red Bull and others. Includes brand data for Gatorade, GT's, Glacéau, Arizona, Lipton, Rockstar, Frappuccino, Gold Peak and many more.
  • Data detailing volume by distribution channels totaling 100% of market volume.
  • Advertising expenditures of the leading companies and segments and a look at spending by media type (including Internet and Spanish-language advertising).
  • Consumer demographic profiles comparing consumers of key brands and segments.
  • Five-year volume, wholesale dollar and retail dollar sales forecast through 2028 for the New Age beverage market and its sub-segments. Including single-serve waters (breaks out retail PET water, enhanced water, alkaline water, flavored water, essence water), energy drinks, nutrient-enhanced fruit drinks, superpremium juice, regular single-serve fruit beverages, probiotics, protein drinks, RTD coffee, RTD tea, sports beverages, sparkling water, vegetable/fruit juice blends, kombucha, coconut water, plant water, premium soda and shelf-stable dairy drinks and others.

1. THE MULTIPLE SEGMENT NEW AGE BEVERAGE MARKET

The Current New Age Market pg 1

EXHIBITS

  • 1.1 New Age Beverage Market Dollar Sales and Volume 1985 – 2028 pg 4
  • 1.2 New Age Beverage Market Annual Growth 1995 – 2028 pg 5
  • 1.3 New Age Beverage Market Per Capita Consumption 1985 – 2028 pg 6

2. NEW AGE SEGMENTS

New Age Beverage Market Segments – Dollars pg 7

  • Single-Serve Water pg 10
  • Single-Serve Fruit Beverages pg 14
  • Sports Drinks pg 20
  • Ready-to-Drink Tea pg 22
  • Sparkling Water pg 25
  • High-End CSDs pg 26
  • Vegetable/Fruit Juice Blends pg 29
  • Ready-to-Drink Coffee pg 29
  • Energy Drinks pg 31
  • Single-Serve Dairy pg 33
  • Kombucha pg 33
  • Coconut Water pg 35
  • Plant Water pg 36
  • Protein Drinks pg 37
  • Probiotics pg 39

New Age Beverage Market Segments – Volume and Price pg 40

EXHIBITS

  • 2.4 New Age Beverage Market Segments Estimated Retail Dollar Sales 2018 – 2028 pg 44
  • 2.5 New Age Beverage Market Segments Share of Retail Dollar Sales 2018 – 2028 pg 45
  • 2.6 New Age Beverage Market Segments Change in Retail Dollar Sales 2019 – 2028 pg 46
  • 2.7 New Age Beverage Market Segments Estimated Wholesale Dollar Sales 2018 – 2028 pg 47
  • 2.8 New Age Beverage Market Segments Share of Wholesale Dollar Sales 2018 – 2028 pg 48
  • 2.9 New Age Beverage Market Segments Change in Wholesale Dollar Sales 2019 – 2028 pg 49
  • 2.10 New Age Beverage Market Segments Volume 2018 – 2028 pg 50
  • 2.11 New Age Beverage Market Segments Share of Volume 2018 – 2028 pg 52
  • 2.12 New Age Beverage Market Segments Change in Volume 2019 – 2028 pg 53
  • 2.13 New Age Beverage Market Segments Estimated Wholesale Prices 2018 – 2028 pg 54

3. NEW AGE REGIONAL MARKETS

New Age Regional Markets pg 56

  • The South pg 57
  • The West pg 58
  • The Northeast pg 59
  • The Midwest pg 60

New Age Segments by Regional Markets pg 62

  • Sparkling Water pg 62
  • Premium Soda pg 62
  • Ready-to-Drink Tea pg 63
  • Single-Serve Fruit Beverages pg 63
  • Sports Drinks pg 64
  • Retail PET Water pg 64
  • Ready-to-Drink Coffee pg 64
  • Energy Drinks pg 65

EXHIBITS

  • 3.14 New Age Beverage Regional Markets Wholesale Dollar Sales 2018 – 2028 pg 66
  • 3.15 New Age Beverage Regional Markets Share of Wholesale Dollars 2018 – 2028 pg 67
  • 3.16 New Age Beverage Regional Markets Change in Wholesale Dollars 2019 – 2028 pg 68
  • 3.17 New Age Beverage Regional Markets Wholesale Dollar Sales by Segment 2018 – 2028 pg 69
  • 3.18 New Age Beverage Regional Markets Share of Wholesale Dollars by Segment 2018 – 2028 pg 70
  • 3.19 New Age Beverage Regional Markets Change in Wholesale Dollars by Segment 2019 – 2028 pg 71

4. NEW AGE DISTRIBUTION CHANNELS

Distribution of New Age Beverages pg 72

EXHIBITS

  • 4.20 New Age Beverages Estimated Volume by Distribution Channel 2018 – 2028 pg 75
  • 4.21 New Age Beverages Volume Share by Distribution Channel 2018 – 2028 pg 76
  • 4.22 New Age Beverages Volume Growth by Distribution Channel 2019 – 2028 pg 77

5. THE LEADING NEW AGE COMPANIES AND THEIR BRANDS

The Leading Companies pg 78

PepsiCo, Inc.

  • Overview pg 82
  • Gatorade – Overview pg 83
  • Gatorade – Marketing pg 85
  • Gatorade – Distribution pg 112
  • Aquafina – Overview pg 113
  • Aquafina – Marketing pg 114
  • Aquafina – Distribution pg 117
  • PLTP – Overview pg 117
  • PLTP – Marketing pg 118
  • PLTP – Distribution pg 126
  • LIFEWTR – Overview pg 126
  • LIFEWTR – Marketing pg 127
  • bubly – Overview pg 127
  • Frappuccino – Overview pg 129
  • Frappuccino – Marketing pg 130
  • Rockstar – Overview pg 134
  • Rockstar – Marketing pg 136
  • Amp – Overview pg 140
  • Amp – Marketing pg 140

Coca-Cola Company

  • Overview pg 145
  • Dasani – Overview pg 146
  • Dasani – Marketing pg 147
  • Dasani – Distribution pg 149
  • Glacéau – Overview pg 150
  • Glacéau – Marketing pg 151
  • Glacéau – Distribution pg 158
  • Gold Peak – Overview pg 158
  • Gold Peak – Marketing pg 159
  • Peace Tea – Overview pg 161
  • Minute Maid – Overview pg 161
  • Minute Maid – Marketing pg 162
  • Minute Maid – Distribution pg 163
  • Powerade – Overview pg 164
  • Powerade – Marketing pg 164
  • Powerade – Distribution pg 169
  • BodyArmor – Overview pg 170
  • BodyArmor – Marketing pg 172
  • Topo Chico – Overview pg 176
  • Topo Chico – Marketing pg 177

BlueTriton Brands

  • Overview pg 179
  • Marketing pg 180
  • Distribution pg 189

Keurig Dr Pepper

  • Overview pg 190
  • Hawaiian Punch – Marketing pg 191
  • Snapple Beverage Group – Overview pg 191
  • Snapple Beverage Group – Marketing pg 192
  • Snapple Beverage Group – Distribution pg 197
  • Bai – Overview pg 198
  • Bai – Marketing pg 199
  • Core Hydration – Overview pg 203
  • Core Hydration – Marketing pg 204

Red Bull

  • Overview pg 206
  • Marketing pg 207
  • Distribution pg 218

Ferolito, Vultaggio & Sons

  • Overview pg 222
  • Marketing pg 224
  • Distribution pg 231

Monster Beverage Corporation

  • Overview pg 232
  • Marketing pg 233
  • Distribution pg 246

PAI Partners

  • Overview pg 251
  • Naked Juice – Overview pg 251
  • Naked Juice – Marketing pg 254
  • Naked Juice – Distribution pg 256
  • Izze – Overview pg 257
  • Izze – Marketing pg 258
  • Izze – Distribution pg 258

EXHIBITS

  • 5.23 Leading New Age Beverage Companies Estimated Wholesale Dollar Sales 2018 – 2023 pg 259
  • 5.24 Leading New Age Beverage Companies Share of Wholesale Dollar Sales 2018 – 2023 pg 260
  • 5.25 Leading New Age Beverage Companies Change in Wholesale Dollar Sales 2019 – 2023 pg 261
  • 5.26 Leading New Age Beverage Brands Estimated Wholesale Dollar Sales 2018 – 2023 pg 262
  • 5.27 Leading New Age Beverage Brands Share of Wholesale Dollar Sales 2018 – 2023 pg 263
  • 5.28 Leading New Age Beverage Brands Change in Wholesale Dollar Sales 2019 – 2023 pg 264

6. NEW AGE BEVERAGE ADVERTISING EXPENDITURES

New Age Beverage Brands Advertising Expenditures pg 265

New Age Beverage Advertising By Media pg 267

New Age Beverage Advertising By Category pg 269

EXHIBITS

  • 6.29 Leading New Age Beverage Brands Advertising Expenditures 2018 – 2023 pg 271
  • 6.30 Leading New Age Beverage Brands Share of Advertising Expenditures 2018 – 2023 pg 272
  • 6.31 Leading New Age Beverage Brands Change in Advertising Expenditures 2019 – 2023 pg 273
  • 6.32 Estimated New Age Advertising Expenditures by Media 2018 – 2023 pg 274
  • 6.33 Estimated New Age Advertising Share of Expenditures by Media 2018 – 2023pg 275
  • 6.34 Estimated New Age Advertising Change in Expenditures by Media 2019 – 2023 pg 276
  • 6.35 Estimated New Age Advertising Expenditures by Market Segment 2018 – 2023 pg 277
  • 6.36 Estimated New Age Advertising Share of Expenditures by Segment 2018 – 2023 pg 278
  • 6.37 Estimated New Age Advertising Change in Expenditures by Segment 2019 – 2023 pg 279

7. DEMOGRAPHICS OF THE NEW AGE BEVERAGE CONSUMER

The New Age Beverage Consumer pg 280

Overview pg 280

Comparative Demographics of New Age Brands pg 283

EXHIBITS

  • 7.38 Demographics of the Bottled Water Consumer 2023 pg 290
  • 7.39 Demographics of the RTD Tea Consumer 2023 pg 292
  • 7.40 Demographics of the Sports Drink Consumer 2023 pg 294
  • 7.41 Demographics of the Energy Drink Consumer 2023 pg 296
  • 7.42 Demographics of the Aquafina Consumer 2023 pg 298
  • 7.43 Demographics of the Dasani Consumer 2023 pg 300
  • 7.44 Demographics of the AriZona Tea Consumer 2023 pg 302
  • 7.45 Demographics of the Lipton Consumer 2023 pg 304
  • 7.46 Demographics of the Gatorade Consumer 2023 pg 306
  • 7.47 Demographics of the Powerade Consumer 2023 pg 308
  • 7.48 Demographics of the Red Bull Consumer 2023 pg 310
  • 7.49 Demographics of the Monster Consumer 2023 pg 312

Have Questions?
Contact Charlene Harvey at 740-314-8380 ext. 250 or via email.

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