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Spirit of Innovation. This report from Beverage Marketing Corporation describes and measures spirit based ready-to-drink cocktails — a vibrant sub-segment of the distilled market. It includes data on the numerous brands comprising this fast-growing component of the beverage alcohol business and offers Beverage Marketing Corporation's exclusive five year forecasts on the future prospects of the RTD Spirits based RTD Cocktail Market. It also offers perspective on how this segment fits within the larger and also evolving adult alternative beverage market.

  • 2024 Edition - Published February 2025.
  • Data through 2023 and market projections through 2028.
  • 30+ pages with extensive text analysis, graphs and charts.
  • Immediate download, PDF and Word formats, 3-user access.
Spirits-Based Ready-to-Drink Cocktails in the U.S.
What's Inside? View Details


Get superior data, market insights and industry perspective to analyze beverage segments, evaluate opportunities and benchmark performance.

Report Overview  more details

The answers you need

In addition to volume data on the leading brands and discussion of their makers' strategies, the report quantifies the category as a whole and charts its growth. It also provides data on per capita consumption and growth. Get answers to questions such as:

  • What is the leading ready-to-drink (RTD) cocktail brand in the United States?
  • Which brands are growing the fastest?
  • How much RTD cocktail volume was consumed on a per-person basis?
  • How is the segment likely to perform a few years from now?

This report features

Highlights of Spirits-Based Ready-to-Drink Cocktails in the U.S. include:

  • An overview of the evolving segment and a discussion of the latest trends and developments.
  • Analysis of the various companies and their approaches to RTD cocktails. Discussions include: Absolut Cocktails and Vodka Soda, Bacardi Real Rum Cocktails, Bombay Sapphire Gin & Tonic, Crown Royal RTD Cocktails, Cutwater Spirits Canned Cocktails, Dos Equis Classic Lime Margarita, Fresca Mixed, Gin & Juice By Dre and Snoop, High Noon, Jack Daniel's & Coca-Cola, Jameson, Jim Beam RTD Cocktails, Jose Cuervo, Malibu Pre-Mix Cans, Monoco, Nütrl Vodka Seltzer, Red Stripe Rum Drinks, Skinnygirl and Stone Buenafiesta Margaritas.
  • Volume, growth and market share data for the major brands including Jose Cuervo RTD, Cutwater, High Noon Sun Sips, Monaco, Crown Royal Cocktails and others.
  • Per capita consumption figures.
  • Volume projections through 2028.
  • Perspective on how spirits-based RTD cocktails fit within the larger and rapidly evolving adult alternative beverage market. Segment quantification and projections for hard seltzers, FMBs, wine-based cocktails, wine coolers, THC vs. CBD cannabis beverages and more.

THE SPIRITS-BASED READY-TO-DRINK COCKTAIL MARKET

RTD Cocktails pg 1

  • Overview & Issues pg 1
  • RTD Cocktails and Alternative Adult Beverages pg 2
  • Volume pg 10
  • Per Capita Consumption pg 11

RTD Cocktail Brands pg 12

  • Overview & Issues pg 12
  • Volume pg 13
  • Absolut Cocktails and Vodka Soda pg 13
  • Bacardi Real Rum Cocktails pg 14
  • Bombay Sapphire Gin & Tonic pg 15
  • Crown Royal RTD Cocktails pg 15
  • Cutwater Spirits Canned Cocktails pg 16
  • Dos Equis Classic Lime Margarita pg 17
  • Fresca Mixed pg 17
  • Gin & Juice By Dre and Snoop pg 18
  • High Noon pg 18
  • Jack Daniel's & Coca-Cola pg 20
  • Jameson pg 20
  • Jim Beam RTD Cocktails pg 21
  • Jose Cuervo pg 22
  • Malibu Pre-Mix Cans pg 22
  • Monoco pg 23
  • Nütrl Vodka Seltzer pg 23
  • Red Stripe Rum Drinks pg 24
  • Skinnygirl pg 24
  • Stone Buenafiesta Margaritas pg 25
  • The Spritz pg 25
  • White Claw Tequila Smash pg 26

RTD Cocktail Projections pg 27

  • Overview & Issues pg 27
  • Volume pg 28

EXHIBITS

  • 1 U.S. Alternative Adult Beverage Market Volume, Change and Per Capita Consumption 2000 – 2024 pg 30
  • 2 U.S. Ready-to-Drink Cocktail Market Volume, Change and Per Capita Consumption 2015 – 2024 pg 31
  • 3 U.S. Ready-to-Drink Cocktail Market Volume by Brand 2018 – 2023 pg 32
  • 4 U.S. Ready-to-Drink Cocktail Market Share of Volume by Brand 2018 – 2023 pg 33
  • 5 U.S. Ready-to-Drink Cocktail Market Change in Volume by Brand 2019 – 2023 pg 34
  • 6 U.S. Alternative Adult Beverage Market Projected Volume by Sub-Segment 2023 – 2028 pg 35
  • 7 U.S. Alternative Adult Beverage Market Share of Projected Volume by Sub-Segment 2023 – 2028 pg 36
  • 8 U.S. Alternative Adult Beverage Market Change in Projected Volume by Sub-Segment 2023 – 2028 pg 37

Have Questions?
Contact Charlene Harvey at 740-314-8380 ext. 250 or via email.


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