Report Catalog - Milk & Dairy Beverages in the U.S.

2012 Milk & Dairy Beverages in the U.S. (Autumn)

CD: $4,995 (Single User Only)
Book: $4,995
Both: $5,395
BMCDataDirect Internet delivery: 3-user license $5,595;
Call for multi-user discount prices
BMCDataDirect Internet delivery: 3-user license + Book: $5,995
Multi-user CD (via corporate intranet/network server) Call Charlene Harvey (formerly Salito) @ 212-688-7640 ext. 1962 for pricing

THE WHOLE (AND SKIM) STORY. This report includes data on production, consumption, flavors, milk by fat content and advertising expenditures. It analyzes the forces reshaping the industry, such as consolidation in both production and retail outlets, pricing and health matters and addresses packaging and distribution. It also covers flavored dairy based shelf stable beverages, yogurt drinks and creamers.

More than 200 pages, with extensive text, graphs, charts and tables.

Call Charlene Harvey (800) 275-4630 ext. 1962 or (212) 688-7640 ext. 1962 for more information or to place an order.

TABLE OF CONTENTS i

TABLE OF EXHIBITS iv

DEFINITIONS USED IN THIS REPORT vii

INTRODUCTION x

CHAPTER

1. THE U.S. MILK MARKET

The National Fluid Milk Market pg...........1

Overview pg...........1

Per Capita Consumption pg...........7

Compound Annual Growth pg...........8

Seasons pg...........9

Production pg...........9

The Regional Fluid Milk Markets pg...........12

Consumption pg...........12

Production pg...........13

Exhibits pg...........16

2. THE U.S. MILK MARKET BY FAT CONTENT

Milk Market by Milk Fat Types pg...........25

Overview pg...........25

Volume and Growth pg...........26

Other Fluid Milk Categories pg...........31

Overview pg...........31

Lactose–Free Milk pg...........32

rBGH–Free Milk pg...........33

Organic Milk pg...........35

Buttermilk pg...........39

Exhibits pg...........40

3. THE U.S. MILK MARKET BY FLAVORS

The Flavored Milk Market pg...........43

Overview pg...........43

The Flavors pg...........49

Flavored Milk Brands pg...........51

Exhibits pg...........54

4. LEADING DAIRIES

The Top Dairy Companies pg...........59

Overview pg...........59

Dean Foods pg...........61

Land O' Lakes pg...........64

Kraft Foods pg...........65

Schreiber Foods Inc. pg...........66

Dairy Farmers of America pg...........67

Prairie Farms Dairy pg...........68

Kroger Dairy Division pg...........69

Leading Fluid Milk Processors pg...........70

Overview pg...........70

Dean Foods pg...........72

Kroger Dairy Division pg...........75

Borden Dairy Company pg...........76

H.P. Hood pg...........77

Exhibits pg...........80

5. THE LEADING MILK BRANDS AND PRIVATE LABEL

Branded vs. Private Label Milk pg...........83

Overview pg...........83

Fluid Milk Brands pg...........86

Brands by Fat Content pg...........90

Exhibits pg...........93

6. THE U.S. MILK MARKET BY DISTRIBUTION CHANNEL

Milk Distribution pg...........101

Overview pg...........101

Volume by Distribution Channel pg...........103

Exhibits pg...........108

7. THE U.S. MILK MARKET BY PACKAGE TYPE AND SIZE

Milk Packaging pg...........111

Volume by Package Type pg...........111

Volume by Package Size pg...........117

Exhibits pg...........121

8. U.S. MILK PRICING

Milk Pricing pg...........127

Overview pg...........127

Wholesale and Retail Prices pg...........129

Federal Milk Order Prices pg...........131

Exhibits pg...........134

9. U.S. MILK ADVERTISING EXPENDITURES

Milk Advertising pg...........137

Overview pg...........137

Leading Advertisers pg...........139

Advertising Spending by Media pg...........147

Exhibits pg...........149

10. DEMOGRAPHICS OF THE U.S. MILK CONSUMER

Demographics of the Milk Consumer pg...........155

Overview pg...........155

Milk Consumption by Age pg...........157

Milk Consumption by Gender pg...........160

Type of Milk Consumed pg...........162

Exhibits pg...........163

11. DAIRY–BASED SHELF–STABLE BEVERAGES

Value–Added, Shelf–Stable Milk Products pg...........169

Overview pg...........169

Leading Brands pg...........172

Exhibits pg...........178

12. THE U.S. YOGURT DRINK MARKET

Yogurt Drinks pg...........181

Overview pg...........181

Leading Brands pg...........184

Exhibits pg...........188

13. THE U.S. NON–DAIRY CREAMER MARKET

Non–Dairy Creamers pg...........191

Overview pg...........191

Leading Brands pg...........192

Exhibits pg...........196

14. THE PROJECTED U.S. MILK MARKET

The Projected National Fluid Milk Market pg...........199

Overview pg...........199

Volume by Segment pg...........204

Demographic Factors pg...........205

Exhibits pg...........209

EXHIBIT

1. THE U.S. MILK MARKET

1.1 U.S. Fluid Milk Market Volume, Weight and Growth 1975 – 2012 pg...........16

1.2 U.S. Fluid Milk Market Per Capita Consumption 1975 – 2012 pg...........17

1.3 U.S. Fluid Milk Market Compound Annual Growth 1980 – 2012 pg...........18

1.4 U.S. Fluid Milk Market Quarterly Volume Shares 2002 – 2011 pg...........19

1.5 U.S. Fluid Milk Market Production per Cow 1960 – 2011 pg...........20

1.6 U.S. Fluid Milk Market Consumption by Region 2006 – 2011 pg...........21

1.7 U.S. Fluid Milk Market Share of Consumption by Region 2006 – 2011 pg...........22

1.8 U.S. Fluid Milk Market Change in Consumption by Region 2007 – 2011 pg...........23

1.9 U.S. Fluid Milk Market Share of Production by Region 2009 – 2011 pg...........24

2. THE U.S. MILK MARKET BY FAT CONTENT

2.10 U.S. Fluid Milk Market Volume by Milk Fat Type 1975 – 2012 pg...........40

2.11 U.S. Fluid Milk Market Share of Volume by Milk Fat Type 1975 – 2012 pg...........41

2.12 U.S. Fluid Milk Market Change in Volume by Milk Fat Type 1980 – 2012 pg...........42

3. THE U.S. MILK MARKET BY FLAVORS

3.13 U.S. White vs. Flavored Milk Market Volume and Share 1996 – 2012 pg...........54

3.14 U.S. Flavored Fluid Milk Market Volume by Flavor 2007 – 2012 pg...........55

3.15 U.S. Flavored Fluid Milk Market Share of Volume by Flavor 2007 – 2012 pg...........56

3.16 U.S. Flavored Fluid Milk Market Change in Volume by Flavor 2008 – 2012 pg...........57

3.17 U.S. Flavored Fluid Milk Market Estimated Dollar Share by Brand 2007 – 2011 pg...........58

4. LEADING DAIRIES

4.18 Leading Dairy Processors Estimated Wholesale Dollar Sales 2006 – 2011 pg...........80

4.19 Leading Fluid Milk Companies Estimated Wholesale Dollar Sales 2006 – 2011 pg...........81

4.20 Leading Fluid Milk Companies Estimated Share of Sales 2006 – 2011 pg...........82

5. THE LEADING MILK BRANDS AND PRIVATE LABEL

5.21 U.S. Fluid White Milk Market Branded vs. Private Label Retail Dollars and Units 2007 – 2011 pg...........93

5.22 U.S. Fluid White Milk Market Branded vs. Private Label Share of Retail Dollars and Units 2007 – 2011 pg...........94

5.23 U.S. Fluid White Milk Market Branded vs. Private Label Change in Retail Dollars and Units 2008 – 2011 pg...........95

5.24 U.S. Flavored Milk Market Branded vs. Private Label Retail Dollars and Units 2007 – 2011 pg...........96

5.25 U.S. Flavored Milk Market Branded vs. Private Label Share of Retail Dollars and Units 2007 – 2011 pg...........97

5.26 U.S. Flavored Milk Market Branded vs. Private Label Change in Retail Dollars and Units 2008 – 2011 pg...........98

5.27 Refrigerated Whole Milk Brands Estimated Dollar Share 2006 – 2011 pg...........99

5.28 Refrigerated Non-/Low-Fat Milk Brands Estimated Dollar Share 2006 – 2011 pg...........100

6. THE U.S. MILK MARKET BY DISTRIBUTION CHANNEL

6.29 U.S. Fluid Milk Market Volume by Distribution Channel 2006 – 2011 pg...........108

6.30 U.S. Fluid Milk Market Share of Volume by Distribution Channel 2006 – 2011 pg...........109

6.31 U.S. Fluid Milk Market Change in Volume by Distribution Channel 2007 – 2011 pg...........110

7. THE U.S. MILK MARKET BY PACKAGE TYPE AND SIZE

7.32 U.S. Fluid Milk Market Volume by Package Type 2006 – 2011 pg...........121

7.33 U.S. Fluid Milk Market Share of Volume by Package Type 2006 – 2011 pg...........122

7.34 U.S. Fluid Milk Market Change in Volume by Package Type 2007 – 2011 pg...........123

7.35 U.S. Fluid Milk Market Volume by Package Size 2006 – 2011 pg...........124

7.36 U.S. Fluid Milk Market Share of Volume by Package Size 2006 – 2011 pg...........125

7.37 U.S. Fluid Milk Market Change in Volume by Package Size 2007 – 2011 pg...........126

8. U.S. MILK PRICING

8.38 U.S. Fluid Milk Market Wholesale and Retail Sales 1988 – 2011 pg...........134

8.39 U.S. Fluid Milk Market Average Price per Gallon by Retail Outlet 2007 – 2011 pg...........135

8.40 U.S. Fluid Milk Market Federal Order Minimum Prices 1980 – 2012 pg...........136

9. U.S. MILK ADVERTISING EXPENDITURES

9.41 U.S. Fluid Milk Market Expenditures by Leading Advertisers 2007 – 2011 pg...........149

9.42 U.S. Fluid Milk Market Share of Expenditures by Leading Advertisers 2007 – 2011 pg...........150

9.43 U.S. Fluid Milk Market Change in Expenditures by Leading Advertisers 2007 – 2011 pg...........151

9.44 U.S. Fluid Milk Market Advertising Expenditures by Media 2006 – 2011 pg...........152

9.45 U.S. Fluid Milk Market Share of Advertising Expenditures by Media 2006 – 2011 pg...........153

9.46 U.S. Fluid Milk Market Change in Advertising Expenditures by Media 2007 – 2011 pg...........154

10. DEMOGRAPHICS OF THE U.S. MILK CONSUMER

10.47 U.S. Milk Consumption by Age Penetration by Usage 2011 pg...........163

10.48 U.S. Milk Consumption by Age Share of Volume 2011 pg...........164

10.49 U.S. Milk Consumption by Age Ounces Consumed 2011 pg...........165

10.50 U.S. Milk Consumption by Gender Penetration and Ounces Consumed 2011 pg...........166

10.51 Type of Milk Consumed by Age by Flavor 2011 pg...........167

10.52 Type of Milk Consumed by Age by Fat Level 2011 pg...........168

11. DAIRY–BASED SHELF–STABLE BEVERAGES

11.53 Dairy–Based Shelf-Stable Beverages Estimated Wholesale Dollars 2006 – 2011 pg...........178

11.54 Dairy–Based Shelf-Stable Beverages Share of Wholesale Dollars 2006 – 2011 pg...........179

11.55 Dairy–Based Shelf-Stable Beverages Change in Wholesale Dollars 2007 – 2011 pg...........180

12. THE U.S. YOGURT DRINK MARKET

12.56 U.S. Yogurt Drink Market Estimated Volume and Growth 2007 – 2011 pg...........188

12.57 U.S. Yogurt Drink Market Estimated Retail Dollars and Growth 2007 – 2011 pg...........189

12.58 U.S. Yogurt Drink Market Share of Estimated Volume by Brand 2007 – 2011 pg...........190

13. THE U.S. NON-DAIRY CREAMER MARKET

13.59 U.S. Non–Dairy Creamer Market Estimated Volume and Growth 2007 – 2011 pg...........196

13.60 U.S. Non–Dairy Creamer Market Estimated Retail Dollars and Growth 2007 – 2011 pg...........197

13.61 U.S. Non-Dairy Creamer Market Share of Estimated Volume by Brand 2007 – 2011 pg...........198

14. THE PROJECTED U.S. MILK MARKET

14.62 Projected U.S. Fluid Milk Market Estimated Gallonage and Growth 1992 – 2016 pg...........209

14.63 Projected U.S. Fluid Milk Market Per Capita Consumption 1992 – 2016 pg...........210

14.64 Projected U.S. Fluid Milk Market Compound Annual Growth 1980 – 2016 pg...........211

14.65 Projected U.S. Fluid Milk Market Volume by Milk Fat Type 1992 – 2016 pg...........212

14.66 Projected U.S. Fluid Milk Market Share of Volume by Milk Fat Type 1992 – 2016 pg...........213

14.67 Projected U.S. Fluid Milk Market Change in Volume by Milk Fat Type 1993 – 2016 pg...........214

APPENDIX

MILK REQUIREMENTS IN THE CODE OF FEDERAL REGULATIONS

Description, Options and Requirements pg...........215