Report Catalog - Fruit Beverages in the U.S.

2012 Fruit Beverages in the U.S. (Spring)

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ALL TYPES OF FRUIT JUICE AND DRINKS. This report delivers the details on juices, juice blends, refrigerated, shelf stable, concentrates, trends by brand, flavors, package and much more. Provides topline global data as well as projections for the U.S. market. Also breaks out nectars and superpremium juice as well as from-concentrate and not-from-concentrate juice. Contains five-year projections.

More than 400 pages, with extensive text, graphs, charts and tables.

Call Charlene Harvey (800) 275-4630 ext. 1962 or (212) 688-7640 ext. 1962 for more information or to place an order.

The 2012 edition of this report has not yet been published. The samples below are from the prior year's annual report.

TABLE OF CONTENTS i

TABLE OF EXHIBITS vi

DEFINITIONS USED IN THIS REPORT xiii

INTRODUCTION xvii

CHAPTER

1. THE U.S. FRUIT BEVERAGE MARKET

The Global Fruit Beverage Market pg..........1

The National Fruit Beverage Market pg..........2

Volume pg..........2

Retail Dollar Sales pg..........3

Per Capita Consumption pg..........5

Seasonality pg..........6

Recent Trends in the Fruit Beverage Market pg..........7

Exhibits pg..........12

2. THE REGIONAL FRUIT BEVERAGE MARKETS

The Regional Fruit Beverage Markets pg..........24

Overview pg..........24

The Regional Fruit Juice Markets pg..........26

The Regional Fruit Drink Markets pg..........27

Regional Per Capita Consumption pg..........29

Overview pg..........29

Regional Fruit Juice Consumption pg..........30

Regional Fruit Drink Consumption pg..........30

Exhibits pg..........32

3. FRUIT BEVERAGES BY TYPE

Fruit Beverage Types pg..........44

Fruit Juice pg..........45

Fruit Drinks pg..........45

Total Fruit Beverage Marketplace pg..........46

Superpremium Juice and Nectars pg..........47

Superpremium Juice pg..........47

Nectars pg..........47

Exhibits pg..........48

4. FRUIT BEVERAGES BY FLAVORS

Fruit Beverage Flavors pg..........59

Fruit Juice Flavors pg..........59

Overview pg..........59

Frozen Concentrate Juice Flavors pg..........61

Chilled, RTS Juice Flavors pg..........62

Shelf–Stable Fruit Juice Flavors pg..........63

Shelf–Stable Vegetable Juice Flavors pg..........64

Fruit Drink Flavors pg..........65

Overview pg..........65

Frozen Concentrate Drink Flavors pg..........66

Chilled, RTS Drink Flavors pg..........67

Shelf–Stable Drink Flavors pg..........68

Not–From–Concentrate Juice Flavors pg..........70

Orange Juice pg..........70

Grapefruit Juice pg..........70

Exhibits pg..........71

5. FRUIT JUICE IMPORTS AND EXPORTS

Imports and Exports pg..........104

The Imported Fruit Juice Market pg..........105

Overview pg..........105

Flavors pg..........106

Countries of Origin pg..........108

Imported Apple/Pear Juice Volume by Country pg..........111

Imported Orange Juice Volume by Country pg..........112

Imported Pineapple Juice Volume by Country pg..........112

Imported Grape Juice Volume by Country pg..........113

The Exported Fruit Juice Market pg..........114

Overview pg..........114

Flavors pg..........114

Destination Countries pg..........115

Exported Orange Juice Volume by Country pg..........118

Exported Grapefruit Juice Volume by Country pg..........118

Exported Blended Fruit Juice Volume by Country pg..........119

Exported Grape Juice Volume by Country pg..........120

Exported Apple Juice Volume by Country pg..........120

Exhibits pg..........121

6. FRUIT BEVERAGE COMPANIES AND THEIR BRANDS

The Leading Companies pg..........163

PepsiCo, Inc./Tropicana Products, Inc.

Overview pg..........170

Tropicana – Overview pg..........170

Tropicana – Marketing pg..........171

Tropicana – Distribution pg..........182

Tropicana – Management pg..........183

Naked Juice – Overview pg..........184

Naked Juice – Marketing pg..........187

Naked Juice – Distribution pg..........190

Izze – Overview pg..........191

Izze – Marketing pg..........192

Izze – Distribution pg..........193

SoBe – Overview pg..........193

SoBe – Marketing pg..........194

SoBe – Distribution pg..........196

Coca–Cola Company/Minute Maid

Overview pg..........198

Minute Maid – Overview pg..........198

Minute Maid – Marketing pg..........200

Minute Maid – Distribution pg..........214

Fuze Beverage – Overview pg..........216

Fuze Beverage – Marketing pg..........216

Fuze Beverage – Distribution pg..........218

Ocean Spray

Overview pg..........219

Marketing pg..........224

Distribution pg..........231

Management pg..........232

Dr Pepper Snapple Group, Inc.

Overview pg..........234

Mott's USA – Overview pg..........235

Mott's USA – Marketing pg..........236

Snapple Beverage Group – Overview pg..........239

Snapple Beverage Group – Marketing pg..........239

Distribution pg..........242

Florida's Natural Growers

Overview pg..........246

Marketing pg..........246

Distribution pg..........249

Welch's

Overview pg..........250

Marketing pg..........251

Distribution pg..........256

Management pg..........257

Nestlé USA

Overview pg..........258

Marketing pg..........259

Distribution pg..........260

Sunny Delight Beverages Company

Overview pg..........261

Marketing pg..........262

Distribution pg..........265

Kraft Foods Inc.

Overview pg..........267

Marketing pg..........267

Distribution pg..........268

Tree Top, Inc.

Overview pg..........269

Marketing pg..........270

Distribution pg..........272

Apple & Eve L.P.

Overview pg..........274

Marketing pg..........274

Distribution pg..........279

Exhibits pg..........280

7. FRUIT BEVERAGE DISTRIBUTION CHANNELS

Fruit Beverage Volume by Distribution Channel pg..........298

Overview pg..........298

Fruit Beverages pg..........298

Fruit Juice pg..........300

Fruit Drinks pg..........301

Exhibits pg..........303

8. FRUIT BEVERAGE PACKAGING

Fruit Beverage Package Types pg..........312

Overview pg..........312

Fruit Juice Packaging pg..........313

Frozen Concentrate pg..........313

Chilled, RTS pg..........314

Shelf–Stable pg..........315

Fruit Drink Packaging pg..........316

Shelf–Stable pg..........316

Exhibits pg..........317

9. THE U.S. POWDERED FRUIT DRINK MARKET

Powdered Fruit Drinks pg..........326

Volume pg..........326

Retail Dollars pg..........327

Leading Powdered Fruit Drink Brands pg..........328

Exhibits pg..........332

10. FRUIT BEVERAGE ADVERTISING EXPENDITURES

Fruit Beverage Advertising pg..........336

Overview pg..........336

Expenditures on Fruit Juice Ads pg..........337

Expenditures on Fruit Drink Ads pg..........341

Powdered Fruit Drink Advertising pg..........344

Fruit Beverages Advertising by Medium pg..........345

Exhibits pg..........347

11. U.S. FRUIT JUICE PRICING

Juice Pricing pg..........364

Producer Prices pg..........364

Consumer Prices pg..........365

Exhibits pg..........366

12. DEMOGRAPHICS OF THE FRUIT BEVERAGE CONSUMER

The Fruit Beverage Consumer pg..........368

Overview pg..........368

Fruit Juice Brand Comparison pg..........371

Fruit Drink Brand Comparison pg..........372

Exhibits pg..........374

13. THE PROJECTED U.S. FRUIT BEVERAGE MARKET

The Projected National Fruit Beverage Market pg..........385

Overview pg..........385

The Projected Fruit Juice Market pg..........387

The Projected Fruit Drink Market pg..........388

The Projected Powdered Fruit Drink Market pg..........389

Exhibits pg..........390

APPENDIX

A. U.S. Population by Region 1976 – 2011 pg..........402

EXHIBIT

1. THE U.S. FRUIT BEVERAGE MARKET

1.1 Global Fruit Beverage Market Volume and Growth 1990 – 2011 pg..........12

1.2 U.S. Fruit Beverage Market Volume and Growth 1980 – 2011 pg..........13

1.3 U.S. Fruit Beverage Market Segments Volume 2006 – 2011 pg..........14

1.4 U.S. Fruit Beverage Market Segments Share of Volume 2006 – 2011 pg..........15

1.5 U.S. Fruit Beverage Market Segments Change in Volume 2007 – 2011 pg..........16

1.6 U.S. Fruit Beverage Market Total Retail Dollars and Growth 1982 – 2011 pg..........17

1.7 U.S. Fruit Beverage Market Segments Estimated Retail Dollar Sales 1982 – 2011 pg..........18

1.8 U.S. Fruit Beverage Market Segments Share of Retail Dollar Sales 1982 – 2011 pg..........19

1.9 U.S. Fruit Beverage Market Segments Change in Retail Dollar Sales 1991 – 2011 pg..........20

1.10 U.S. Fruit Beverage Market Per Capita Consumption 1980 – 2011 pg..........21

1.11 U.S. Fruit Beverage Market Segments Per Capita Consumption 1992 – 2011 pg..........22

1.12 U.S. Fruit Beverage Market Quarterly Volume Shares by Segment 2011 pg..........23

2. THE REGIONAL FRUIT BEVERAGE MARKETS

2.13 U.S. Fruit Beverage Market Volume by Region 2006 – 2011 pg.......... 32

2.14 U.S. Fruit Beverage Market Share of Volume by Region 2006 – 2011 pg..........33

2.15 U.S. Fruit Beverage Market Change in Volume by Region 2007 – 2011 pg..........34

2.16 U.S. Fruit Juice Market Volume by Region 2006 – 2011 pg..........35

2.17 U.S. Fruit Juice Market Share of Volume by Region 2006 – 2011 pg..........36

2.18 U.S. Fruit Juice Market Change in Volume by Region 2007 – 2011 pg..........37

2.19 U.S. Fruit Drink Market Volume by Region 2006 – 2011 pg..........38

2.20 U.S. Fruit Drink Market Share of Volume by Region 2006 – 2011 pg..........39

2.21 U.S. Fruit Drink Market Change in Volume by Region 2007 – 2011 pg..........40

2.22 U.S. Fruit Juice and Drink Market Per Capita Consumption by Region 2006 – 2011 pg..........41

2.23 U.S. Fruit Juice Market Per Capita Consumption by Region 2006 – 2011 pg..........42

2.24 U.S. Fruit Drink Market Per Capita Consumption by Region 2006 – 2011 pg..........43

3. FRUIT BEVERAGES BY TYPE

3.25 Fruit Juice Market Gallonage by Segment 2006 – 2011 pg..........48

3.26 Fruit Juice Market Share by Segment 2006 – 2011 pg..........49

3.27 Fruit Juice Market Growth by Segment 2007 – 2011 pg..........50

3.28 Fruit Drink Market Gallonage by Segment 2006 – 2011 pg..........51

3.29 Fruit Drink Market Share by Segment 2006 – 2011 pg.......... 52

3.30 Fruit Drink Market Growth by Segment 2007 – 2011 pg..........53

3.31 Fruit Beverage Market Gallonage by Segment 2006 – 2011 pg..........54

3.32 Fruit Beverage Market Share by Segment 2006 – 2011 pg..........55

3.33 Fruit Beverage Market Growth by Segment 2007 – 2011 pg..........56

3.34 Superpremium Juice Volume and Growth 2000 – 2011 pg..........57

3.35 Nectars Volume and Growth 2006 – 2011 pg..........58

4. FRUIT BEVERAGES BY FLAVORS

4.36 Fruit Juice Volume by Flavor 2009 – 2011 pg..........71

4.37 Fruit Juice Share of Volume by Flavor 2009 – 2011 pg..........72

4.38 Fruit Juice Change in Volume by Flavor 2010 – 2011 pg..........73

4.39 Frozen Concentrate Juice Flavors Volume 2006 – 2011 pg..........74

4.40 Frozen Concentrate Juice Flavors Share of Volume 2006 – 2011 pg..........75

4.41 Frozen Concentrate Juice Flavors Change in Volume 2007 – 2011 pg..........76

4.42 Chilled, Ready–to–Serve Juice Flavors Volume 2006 – 2011 pg..........77

4.43 Chilled, Ready–to–Serve Juice Flavors Share of Volume 2006 – 2011 pg..........78

4.44 Chilled, Ready–to–Serve Juice Flavors Change in Volume 2007 – 2011 pg..........79

4.45 Shelf–Stable Juice Flavors Volume 2006 – 2011 pg..........80

4.46 Shelf–Stable Juice Flavors Share of Volume 2006 – 2011 pg..........81

4.47 Shelf–Stable Juice Flavors Change in Volume 2007 – 2011 pg..........82

4.48 Shelf–Stable Vegetable Juice Flavors Volume 2006 – 2011 pg..........83

4.49 Shelf–Stable Vegetable Juice Flavors Share of Volume 2006 – 2011 pg..........84

4.50 Shelf-Stable Vegetable Juice Flavors Change in Volume 2007 – 2011 pg..........85

4.51 Fruit Drinks Volume by Flavor 2009 – 2011 pg..........86

4.52 Fruit Drinks Share of Volume by Flavor 2009 – 2011 pg..........87

4.53 Fruit Drinks Change in Volume by Flavor 2010 – 2011 pg..........88

4.54 Frozen Concentrate Fruit Drink Flavors Volume 2006 – 2011 pg..........89

4.55 Frozen Concentrate Fruit Drink Flavors Share of Volume 2006 – 2011 pg..........90

4.56 Frozen Concentrate Fruit Drink Flavors Change in Volume 2007 – 2011 pg..........91

4.57 Chilled, Ready–to–Serve Fruit Drink Flavors Volume 2006 – 2011 pg..........92

4.58 Chilled, Ready–to–Serve Fruit Drink Flavors Share of Volume 2006 – 2011 pg..........93

4.59 Chilled, Ready–to–Serve Fruit Drink Flavors Change in Volume 2007 – 2011 pg..........94

4.60 Shelf–Stable Fruit Drink Flavors Volume 2006 – 2011 pg..........95

4.61 Shelf–Stable Fruit Drink Flavors Share of Volume 2006 – 2011 pg..........96

4.62 Shelf–Stable Fruit Drink Flavors Change in Volume 2007 – 2011 pg..........97

4.63 Chilled, Ready–to–Serve Orange Juice Market Volume by NFC/FC 2007 – 2011 pg..........98

4.64 Chilled, Ready–to–Serve Orange Juice Market Share of Volume by NFC/FC 2007 – 2011 pg..........99

4.65 Chilled, Ready–to–Serve Orange Juice Market Change in Volume by NFC/FC 2008 – 2011 pg..........100

4.66 Chilled, Ready–to–Serve Grapefruit Juice Market Volume by NFC/FC 2007 – 2011 pg..........101

4.67 Chilled, Ready–to–Serve Grapefruit Juice Market Share of Volume by NFC/FC 2007 – 2011 pg..........102

4.68 Chilled, Ready–to–Serve Grapefruit Juice Market Change in Volume by NFC/FC 2008 – 2011 pg..........103

5. FRUIT JUICE IMPORTS AND EXPORTS

5.69 Imported Fruit Juices All Countries and Flavors 1978 – 2011 pg..........121

5.70 Imported Fruit Juice Gallonage as a Percentage of the Total Domestic Juice Market 1991 – 2011 pg..........122

5.71 Imported Fruit Juices by Flavor 2006 – 2011 pg..........123

5.72 Imported Fruit Juices by Flavor Share of Volume 2006 – 2011 pg..........124

5.73 Imported Fruit Juices by Flavor Change in Volume 2007 – 2011 pg..........125

5.74 Imported Fruit Juice Market Volume by Country of Origin 2006 – 2011 pg..........126

5.75 Imported Fruit Juice Market Share by Country of Origin 2006 – 2011 pg..........127

5.76 Imported Fruit Juice Market Growth by Country of Origin 2007 – 2011 pg..........128

5.77 Imported Apple/Pear Juice Market Volume by Country 2006 – 2011 pg..........129

5.78 Imported Apple/Pear Juice Market Share by Country 2006 – 2011 pg..........130

5.79 Imported Apple/Pear Juice Market Growth by Country 2007 – 2011 pg..........131

5.80 Imported Orange Juice Market Volume by Country 2006 – 2011 pg..........132

5.81 Imported Orange Juice Market Share by Country 2006 – 2011 pg..........133

5.82 Imported Orange Juice Market Growth by Country 2007 – 2011 pg..........134

5.83 Imported Pineapple Juice Market Volume by Country 2006 – 2011 pg..........135

5.84 Imported Pineapple Juice Market Share by Country 2006 – 2011 pg..........136

5.85 Imported Pineapple Juice Market Growth by Country 2007 – 2011 pg..........137

5.86 Imported Grape Juice Market Volume by Country 2006 – 2011 pg..........138

5.87 Imported Grape Juice Market Share by Country 2006 – 2011 pg..........139

5.88 Imported Grape Juice Market Growth by Country 2007 – 2011 pg..........140

5.89 Exported Fruit Juices All Countries and Flavors 1987 – 2011 pg..........141

5.90 U.S. Juice Exports Volume by Flavor 2006 – 2011 pg..........142

5.91 U.S. Juice Exports Share by Flavor 2006 – 2011 pg..........143

5.92 U.S. Juice Exports Growth by Flavor 2007 – 2011 pg..........144

5.93 Leading Recipients of U.S. Juice Exports Volume by Country 2006 – 2011 pg..........145

5.94 Leading Recipients of U.S. Juice Exports Share by Country 2006 – 2011 pg..........146

5.95 Leading Recipients of U.S. Juice Exports Growth by Country 2007 – 2011 pg..........147

5.96 Exported Orange Juice Market Volume by Country 2006 – 2011 pg..........148

5.97 Exported Orange Juice Market Share of Volume by Country 2006 – 2011 pg..........149

5.98 Exported Orange Juice Market Change in Volume by Country 2007 – 2011 pg..........150

5.99 Exported Grapefruit Juice Market Volume by Country 2006 – 2011 pg..........151

5.100 Exported Grapefruit Juice Market Share of Volume by Country 2006 – 2011 pg..........152

5.101 Exported Grapefruit Juice Market Change in Volume by Country 2007 – 2011 pg..........153

5.102 Exported Blended Fruit Juice Market Volume by Country 2006 – 2011 pg..........154

5.103 Exported Blended Fruit Juice Market Share of Volume by Country 2006 – 2011 pg..........155

5.104 Exported Blended Fruit Juice Market Change in Volume by Country 2007 – 2011 pg..........156

5.105 Exported Grape Juice Market Volume by Country 2006 – 2011 pg..........157

5.106 Exported Grape Juice Market Share of Volume by Country 2006 – 2011 pg..........158

5.107 Exported Grape Juice Market Change in Volume by Country 2007 – 2011 pg..........159

5.108 Exported Apple Juice Market Volume by Country 2006 – 2011 pg..........160

5.109 Exported Apple Juice Market Share of Volume by Country 2006 – 2011 pg..........161

5.110 Exported Apple Juice Market Change in Volume by Country 2007 –2011 pg..........162

6. FRUIT BEVERAGE COMPANIES AND THEIR BRANDS

6.111 Leading Fruit Beverage Companies and Their Brands Estimated Producers' Revenues 2007 – 2011 pg..........280

6.112 Leading Fruit Beverage Companies and Their Brands Share of Estimated Producers' Revenues 2007 – 2011 pg..........282

6.113 Leading Fruit Beverage Companies and Their Brands Change in Estimated Producers' Revenues 2008 – 2011 pg..........284

6.114 Leading U.S. Fruit Beverage Brands Estimated Producers' Revenues 2007 – 2011 pg..........286

6.115 Leading U.S. Fruit Beverage Brands Share of Estimated Producers' Revenues 2007 – 2011 pg..........287

6.116 Leading U.S. Fruit Beverage Brands Change in Estimated Producers' Revenues 2008 – 2011 pg..........288

6.117 Leading Fruit Beverage Companies and Their Brands Estimated Volume 2007 – 2011 pg..........289

6.118 Leading Fruit Beverage Companies and Their Brands Share of Estimated Volume 2007 – 2011 pg..........291

6.119 Leading Fruit Beverage Companies and Their Brands Change in Estimated Volume 2008 – 2011 pg..........293

6.120 Leading U.S. Fruit Beverage Brands Estimated Volume 2007 – 2011 pg..........295

6.121 Leading U.S. Fruit Beverage Brands Share of Estimated Volume 2007 – 2011 pg..........296

6.122 Leading U.S. Fruit Beverage Brands Change in Estimated Volume 2008 – 2011 pg..........297

7. FRUIT BEVERAGE DISTRIBUTION CHANNELS

7.123 U.S. Fruit Beverage Market Estimated Volume by Distribution Channel 2006 – 2011 pg..........303

7.124 U.S. Fruit Beverage Market Share of Estimated Volume by Distribution Channel 2006 – 2011 pg..........304

7.125 U.S. Fruit Beverage Market Change in Estimated Volume by Distribution Channel 2007 – 2011 pg..........305

7.126 U.S. Fruit Juice Market Estimated Volume by Distribution Channel 2006 – 2011 pg..........306

7.127 U.S. Fruit Juice Market Share of Estimated Volume by Distribution Channel 2006 – 2011 pg..........307

7.128 U.S. Fruit Juice Market Change in Estimated Volume by Distribution Channel 2007 – 2011 pg..........308

7.129 U.S. Fruit Drink Market Estimated Volume by Distribution Channel 2006 – 2011 pg..........309

7.130 U.S. Fruit Drink Market Share of Estimated Volume by Distribution Channel 2006 – 2011 pg..........310

7.131 U.S. Fruit Drink Market Change in Estimated Volume by Distribution Channel 2007 – 2011 pg..........311

8. FRUIT BEVERAGE PACKAGING

8.132 Frozen Concentrate Orange Juice Share by Size of Can 1991 – 2011 pg..........317

8.133 Chilled, Ready–to–Serve Orange Juice Share by Container Size 1991 – 2011 pg..........318

8.134 Chilled, Ready–to–Serve Orange Juice Share by Type of Container 1975 – 2011 pg..........319

8.135 Shelf-Stable Fruit Juice Packaging Volume by Type of Container 2006 – 2011 pg..........320

8.136 Shelf–Stable Fruit Juice Packaging Share of Volume by Type of Container 2006 – 2011 pg..........321

8.137 Shelf–Stable Fruit Juice Packaging Growth by Type of Container 2007 – 2011 pg..........322

8.138 Shelf–Stable Fruit Drink Packaging Volume by Type of Container 2006 – 2011 pg..........323

8.139 Shelf–Stable Fruit Drink Packaging Share of Volume by Type of Container 2006 – 2011 pg..........324

8.140 Shelf–Stable Fruit Drink Packaging Growth by Type of Container 2007 – 2011 pg..........325

9. THE U.S. POWDERED FRUIT DRINK MARKET

9.141 Powdered Fruit Drink Market Volume and Retail Sales 1983 – 2011 pg..........332

9.142 Powdered Fruit Drink Market Volume by Brand 2006 – 2011 pg..........333

9.143 Powdered Fruit Drink Market Share of Volume by Brand 2006 – 2011 pg..........334

9.144 Powdered Fruit Drink Market Change in Volume by Brand 2007 – 2011 pg..........335

10. FRUIT BEVERAGE ADVERTISING EXPENDITURES

10.145 Fruit Juice and Fruit Drink Estimated Advertising Expenditures 1990 – 2011 pg..........347

10.146 Fruit Juice and Fruit Drink Estimated Advertising Expenditures 2006 – 2011 pg..........348

10.147 Fruit Juice and Fruit Drink Share of Estimated Advertising Expenditures 2006 – 2011 pg..........349

10.148 Fruit Juice and Fruit Drink Change in Estimated Advertising Expenditures 2007 – 2011 pg..........350

10.149 Leading Fruit Juice Brands Estimated Advertising Expenditures 2006 – 2011 pg..........351

10.150 Leading Fruit Juice Brands Share of Estimated Advertising Expenditures 2006 – 2011 pg..........352

10.151 Leading Fruit Juice Brands Change in Estimated Advertising Expenditures 2007 – 2011 pg..........353

10.152 Leading Fruit Drink Brands Estimated Advertising Expenditures 2006 – 2011 pg..........354

10.153 Leading Fruit Drink Brands Share of Estimated Advertising Expenditures 2006 – 2011 pg..........355

10.154 Leading Fruit Drink Brands Change in Estimated Advertising Expenditures 2007 – 2011 pg..........356

10.155 Powdered Fruit Drinks Estimated Advertising Expenditures 1990 – 2011 pg..........357

10.156 Leading Powdered Fruit Drink Brands Estimated Advertising Expenditures 2006 – 2011 pg..........358

10.157 Leading Powdered Fruit Drink Brands Share of Estimated Advertising Expenditures 2006 – 2011 pg..........359

10.158 Leading Powdered Fruit Drink Brands Change in Estimated Advertising Expenditures 2007 – 2011 pg..........360

10.159 Estimated Advertising Expenditures for All Fruit Beverage Brands by Media 2006 – 2011 pg..........361

10.160 Estimated Share of Advertising Expenditures for All Fruit Beverage Brands by Media 2006 – 2011 pg..........362

10.161 Estimated Change in Advertising Expenditures for All Fruit Beverage Brands by Media 2007 – 2011 pg..........363

11. U.S. FRUIT JUICE PRICING

11.162 Producer Price Index Changes for Selected Frozen and Canned Juices and All Commodities 1991 – 2011 pg..........366

11.163 Consumer Price Index Changes for Frozen and Non–Frozen Noncarbonated Juices and Drinks and Other Items 1991 – 2011 pg..........367

12. DEMOGRAPHICS OF THE FRUIT BEVERAGE CONSUMER

12.164 Demographics of the 100% Fruit Juice Consumer 2011 pg..........374

12.165 Demographics of the Fruit Drink Consumer 2011 pg..........375

12.166 Demographics of the Tropicana Juice Consumer 2011 pg..........376

12.167 Demographics of the Minute Maid Juice Consumer 2011 pg..........377

12.168 Demographics of the Ocean Spray Juice Consumer 2011 pg..........378

12.169 Demographics of the Store Brand Juice Consumer 2011 pg..........379

12.170 Demographics of the Hawaiian Punch Consumer 2011 pg..........380

12.171 Demographics of the Hi–C Consumer 2011 pg..........381

12.172 Demographics of the Snapple Consumer 2011 pg..........382

12.173 Demographics of the Sunny D Consumer 2011 pg..........383

12.174 Demographics of the Store Brand Fruit Drink Consumer 2011 pg..........384

13. THE PROJECTED U.S. FRUIT BEVERAGE MARKET

3.175 Projected U.S. Fruit Beverage Market Volume and Per Capita Consumption 2011 – 2016 pg..........390

3.176 Projected U.S. Fruit Beverage Market Compound Annual Volume Growth 1985 – 2016 pg..........391

3.177 Projected U.S. Fruit Juice and Drink Market Volume by Type 2011 – 2016 pg..........392

3.178 Projected U.S. Fruit Juice and Drink Market Share 2011 – 2016 pg..........393

3.179 Projected U.S. Fruit Juice and Drink Market Compound Annual Growth 2011 – 2016 pg..........394

3.180 Projected U.S. Fruit Juice Market Volume by Type 2011 – 2016 pg..........395

3.181 Projected U.S. Fruit Juice Market Share by Type 2011 – 2016 pg..........396

3.182 Projected U.S. Fruit Juice Market Compound Annual Growth by Type 2011 – 2016 pg..........397

3.183 Projected U.S. Fruit Drink Market Volume by Type 2011 – 2016 pg..........398

3.184 Projected U.S. Fruit Drink Market Share by Type 2011 – 2016 pg..........399

13.185 Projected U.S. Fruit Drink Market Compound Annual Growth by Type 2011 – 2016 pg..........400

3.186 Projected U.S. Powdered Fruit Drink Mix Market Volume & Growth 2011 – 2016 pg..........401