• Book: $1,495
• .PDF via email $1,495
• Both Book & .PDF via email: $1,695
• BMCDataDirect Internet delivery: 3-user license $1,895;
  Call for multi-user discount prices
• BMCDataDirect Internet delivery: 3-user license + Book: $2,195
• Multi-user CD (via corporate intranet/network server)
  Call Charlene Harvey (formerly Salito) @ 212-688-7640 ext. 1962 for pricing

As this segment continues its rise, BMC measures it in both volume and wholesale dollar sales, covers the top brands and discusses the issues likely to determine what’s next for coconut water. Beverage Marketing’s exclusive market projections through 2016 are also provided.

Call Charlene Harvey (800) 275-4630 ext. 1962 or (212) 688-7640 ext. 1962 for more information or to place an order.

 

FOCUS REPORT

COCONUT WATER IN THE U.S.

The Coconut Water Market pg..........1

• Overview pg..........1
• Wholesale Dollars and Volume pg..........3

The Coconut Water Market by Brand pg..........5

• Overview pg..........5
• Dollars by Brand pg..........9
• Vita Coco pg..........10
• ONE pg..........14
• Zico pg..........16
• C2O pg..........19
• Coco Libre pg..........20
• Harmless Harvest pg..........21
• PowerCoco pg..........22
• Other Brands pg..........23

The Projected Coconut Water Market pg..........27

Exhibits pg..........31

EXHIBIT

COCONUT WATER IN THE U.S.

1 U.S. Coconut Water Market Estimated Dollars and Volume 2007 – 2012 pg..........31

2 U.S. Coconut Water Market Growth 2008 – 2012 pg..........32

3 Leading Coconut Water Brands in the U.S. Estimated Wholesale Dollar Sales 2007 – 2012 pg..........33

4 Leading Coconut Water Brands in the U.S. Wholesale Dollar Share 2007 – 2012 pg..........34

5 Leading Coconut Water Brands in the U.S. Wholesale Dollar Growth 2008 – 2012 pg..........35

6 Projected U.S. Coconut Water Market Estimated Wholesale Dollar Sales and Growth 2007 – 2016 pg..........36

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