- Book: $1,250
- .PDF via email $1,250
- Both Book & .PDF via email: $1,495
- BMCDataDirect Internet delivery: 3-user license $1,595;
Call for multi-user discount prices - BMCDataDirect Internet delivery: 3-user license + Book: $1,895
- Multi-user CD (via corporate intranet/network server)
Call Charlene Harvey (formerly Salito) @ 212-688-7640 ext. 1962 for pricing
This report explores trends in the industry and makes projections through 2013 for the major and emerging categories. It covers established categories like carbonated soft drinks and developing segments such as energy drinks and soy beverages.
Call Charlene Harvey (800) 275-4630 ext. 1962 or (212) 688-7640 ext. 1962 for more information or to place an order.
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TABLE OF CONTENTS i
INTRODUCTION ii
THE FUTURE OF LIQUID REFRESHMENT BEVERAGES IN THE U.S.
The Future of LRBs pg..........1
- Overview pg..........1
- Current State of the Industry pg..........2
- Consumer Targets pg..........3
- Product Portfolios pg..........9
- Packaging pg..........15
- Distribution pg..........16
- Marketing pg..........19
- Role of Innovation pg..........19
The Future of LRBs by Category pg..........22
- Bottled Water pg..........22
- Fluid Milk pg..........23
- Soymilk pg..........25
- Sports Beverages pg..........26
- Energy Drinks pg..........27
- Carbonated Soft Drinks pg..........29
- RTD Tea pg..........30
- RTD Coffee pg..........31
- Fruit Beverages pg..........32
- Value–Added Water pg..........33
Exhibits pg..........34
EXHIBIT
THE FUTURE OF LIQUID REFRESHMENT BEVERAGES IN THE U.S.
1 U.S. Liquid Refreshment Beverage Market Volume by Category 1998 – 2013 pg..........34
2 U.S. Liquid Refreshment Beverage Market Share of Volume by Category 1998 – 2013 pg..........35
3 U.S. Liquid Refreshment Beverage Market Volumetric CAGR by Category 2003 – 2013 pg..........36
