BMC is pleased to announce the publication of its 2009 Focus Report The Kids' Beverage Market in the U.S.
The Kids' Beverage Market in the U.S. examines an important segment of the overall beverage market. The report measures the category in terms of wholesale dollar sales and provides an overview of the segments that the market contains. It then discusses important issues in the market namely, obesity and school vending. The Kids' Beverage Market in the U.S. then focuses on the traditional big players in the kids' beverage market, many of which are in the fruit beverage segment but also include dairy drinks, bottled water and sports drinks. The report also covers up and coming kids' beverage marketers and their brands, as well as the common strategies that these marketers are employing. This section also discusses and compares nutritional content of various kids' beverages. At the conclusion, the report projects the kids' beverage market's probable size by segment five years into the future.
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