New Report: 2009 Coconut Water in the U.S.    11/19/2009  

BMC is pleased to announce the publication of its 2009 Focus Report Coconut Water in the U.S.

Coconut Water in the U.S. examines a dynamic segment of the non–alcoholic beverage business. The report — a new part of Beverage Marketing's ongoing Focus Report series — begins with an overview of the market for coconut water. It measures the category in terms of both volume and wholesale dollar sales. The report also covers particular coconut water brands, profiling the companies behind them and the innovations or novelties they achieved. After outlining this context, the report describes the issues likely to determine what's next in the U.S. coconut water marketplace and projects its probable size five years into the future.

BMC publications are available in both print and digital formats. For more information, or to purchase a report, please click here.

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