New Report: 2009 Wellness and Functional Beverages in the U.S.
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11/13/2009 |
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BMC is pleased to announce the publication of its 2009 report Wellness and Functional Beverages in the U.S. This report explores marketing activities and issues in this multi–faceted market made up of traditional and newly engineered products. It identifies the trends underlying the U.S. beverage industry's shift to healthful products. It discusses all segments of the wellness market, including protein drinks and probiotics, antioxidant beverages, hydration beverages, dietary supplements, functional beverages, nutrient provision/meal replacement products, and beverages and supplements targeted to senior citizens. It also discusses the regulatory and commercial issues. The strategies of the leading wellness companies are assessed. BMC publications are available in both print and digital formats. For more information, or to purchase a report, please click here. | |
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